Brief Guide to Facebook Advertising

By targeting a custom audience on social media, small and online businesses can increase brand awareness, announce new products and services, sell more stuff, and, most importantly, increase revenue.

It can be challenging to decide how and where to advertise on social media. Most marketers cast a wide net of advertisements into a sea of potential customers, hoping for the best. Although sometimes effective, this approach isn't very efficient—especially if you already have a limited budget for advertising.

Pro-Tip

A great tip to save money on communication expenses is value bundles. Check out these cable and internet bundles to maximize efficiency and value.

What Should Businesses Do?

If you are a small business looking to expand on digital marketing, here is what you should do to make the most out of your advertising experience:

• Consider the elements you already have in place when creating a social media advertising plan

Filter out your contact list for the following; those who have subscribed to your emails, visited your store, made a purchase, or otherwise engaged with your brand.

Your target audience should be these people and others like them. The chances are good that they have already expressed interest in your brand, and if you nudge them just a bit, they will be more likely to purchase from you in the future. You can do this with Facebook marketing.

• Marketers and online sellers rely heavily on Facebook for marketing

It's not hard to understand why. With nearly 2 billion active Facebook users worldwide, marketers can reach out to current and potential customers quickly and affordably. You can run a scalable Facebook online advertising campaign regardless of your business size or advertising budget.

• Facebook target options

Additionally, Facebook target options allow you to use your mailing list for marketing, so promote your products to current customers and reach out to like-minded people interested in your products. Additionally, since Facebook will only show your ad to people who are most likely to make a purchase, you can rest assured that you're getting the most out of every advertising dollar you spend.

Types of Facebook Ads

Facebook ads allow you to create a carousel or single image ads based on your choice when creating a campaign.

Carousel ads are great for showcasing multiple items in a collection or telling a story. However, a single-image ad is the best way to promote a specific product.

Your message and brand will reflect in compelling images. The images in your ad should complement the text and be consistent with your other channels. Your business should be showcased through images that depict people, the environment, and the benefits of the products themselves.

Remember the context of the News Feed. Images of puppies and slice-of-life posts that look right at home in a glossy magazine may not be as well suited for the News Feed.

Images should be of high resolution. As you scroll through your Facebook feeds, a beautiful, high-quality image—from your phone, for instance—will grab your audience's attention.

The text should be kept to a minimum. Advertisements on Facebook with images with very little text performs better and cost less than those with text.

The Advantages of Facebook Advertising

Facebook ads target actual people, making it unique. Unfortunately, you are limited to only showing ads on specific devices with cookie-based advertising in specific browsers. Still, Facebook gives you the ability to track and reach your audience wherever they might be.

Facebook has become part of many people's daily routine, and they log in from a variety of devices, including their phones, computers, and wearables. Because they will see your ads across different devices, you can consistently deliver the right message at the right time.

A Facebook business page allows businesses to reach out to potential customers with similar interests beyond their core audience. For example, Facebook can identify people who might be interested in your ad, based on profile information (such as demographics and content liked or shared), activity on affiliated websites or apps, and information shared with Facebook by other advertisers or marketing partners. As a result, more granular targeting can be achieved, and relevant ads can be served.

Final Thoughts

We hope our guide on Facebook advertising can help you get started. Then, with the right tools and knowledge, you can easily optimize your brand's digital presence. And finally, Cox internet prices can help you get an idea of the ideal internet connection for your business’s marketing needs.