Bilibili, Douyin, Kuaishou and others hit their doorstep. Tiger's performance is "worrying" Douyu.

Recently, it can be described as "ice and fire" for the domestic game live broadcast industry.

As the game live broadcast industry is facing tighter regulation, the introduction of "game review scoring rules" and the implementation of the most stringent new rules to prevent indulgence, the game live broadcast industry is "not as expected".

Under the joint impact of changes in the market environment and other factors, Douyu and Tiger Ya are not having an easy time. In addition, with Douyin, Kuaishou, bilibili and other companies increasing investment in live games, the competition in the industry is becoming more and more fierce.

How to deal with the growing challenges is a major problem that the two platforms need to face.

However, with the successful launch of domestic mobile games versions such as "League of Legends" and the successful victory of the Chinese team EDG, it leads to the out-of-circle effect, which indicates the tenacious vitality of the game in China.

To a certain extent, it will also have a positive impact on platforms such as Douyu and Huya.

Poor performance.

Whether it is affected by relevant factors is more intuitively reflected in the company's financial statements.

Recently, Huya and Douyu have disclosed their third-quarter results one after another.

Revenue and net profit have always been topics of concern to the outside world.

Douyu (NASDAQ:DOYU) released his financial report for the third quarter of 2021 on Nov. 16, Beijing time.

Douyu's revenue in the current quarter was 2.348 billion yuan (RMB, the same below), compared with 2.547 billion yuan in the same period last year; the net loss was 144 million yuan, and the net profit in the same period last year was 59.6 million yuan, from profit to loss compared with the same period last year.

Douyu's competitor, HUYA.US, did not lose money in the third quarter, but its revenue did not grow much compared with last year.

According to specific figures, HUYA's total revenue in the third quarter of 2021 was 2.976 billion yuan, up only 5.7% from the same period a year earlier.

The month-on-month growth rate is only 0.5%.

In the third quarter, Douyu TV's service income was 2.211 billion yuan, down 5.9% from the same period last year, while advertising and other income was 138 million yuan, down 30.3% from the same period last year.

In the second quarter of 2021, Douyu explained the decline in live broadcast revenue as mainly due to reduced user time at home after recovering from the epidemic, which was partly offset by an increase in mobile MAU and increased user participation due to the company's increased sales and marketing plans.

On the other hand, Huya's live broadcast revenue showed obvious signs of decline, from 2.657 billion yuan in the same period last year to 2.602 billion yuan in the third quarter of this year.

Huya said that the decline in the average consumption of paying users is the main reason for the decline in live streaming revenue.

In addition, the growth of paying users has always been a problem for the two platforms.

The number of fee-paying households paid by Douyu remained at 7.2 million in the quarter, while Douyu's average number of paying users reached 7.9 million in the same period, down 8.9 percent from the same period last year.

For Tiger, the decline in revenue growth and net profit on Q3 in 2021 may have something to do with the number of paying users who almost stopped growing. Although Huya TV's MAU data on mobile increased by 14.7% in the third quarter compared with the same period last year, on the other hand, its paying users remained at 6 million, roughly the same as the same period last year.

In fact, the number of paying households in Huya showed signs of stagnation in early 2020 and declined slowly in subsequent quarters, falling to a low of 5.6 million in the second quarter of this year.

From this point of view, although the data recovered in the third quarter, it is still not a small gap from the data before 2020.

Entrant competition.

As for the platform development strategy, Chen Shaojie, founder of Douyu and CEO, said: "Douyu will continue to expand and enrich the game category, and strive to build Douyu into an industry-leading diversified content ecological platform with games as the core through diversified content forms such as live streaming, video, graphic content and community, as well as game personalized operation means."

Thus it can be seen that Douyu and Huya are also actively looking for change, but the overall growth rate of the game live broadcast industry is slowing down is also a common problem faced by the two platform companies.

According to a report by iResearch Consulting, by 2020, the overall domestic game live broadcast market was 34.3 billion yuan, with a growth rate of 33.1%.

It is estimated that by 2022, the overall market size will grow to 53 billion yuan, while the growth rate will further slow to 21.8%.

The cost of game live broadcast platform mainly comes from personnel and content copyright and so on.

If Douyu and Huya merge, the competition in the industry will slow down, and Douyu and Huya can also complement each other in terms of staffing and copyright content.

However, with the termination of the merger and changes in the market environment, Douyu and Huya are facing a more complex competition pattern.

In addition, in the field of game live streaming, Douyin and Kuaishou are also making continuous efforts to have an impact on the market of the two platforms, especially in recent years, Kuaishou's game live streaming has developed rapidly.

According to data released by Tang Yuyu, head of Kuaishou games in May 2020, Kuaishou's live game MAU has exceeded 220 million; according to the "China Game Industry inventory and Insight data report", as of July 2021, the number of game anchors broadcasting on Kuaishou reached 1.086 million, more than double that of Douyu and Huya in the same period.

The entry of competitors will not only increase the cost of Huya and Douyu personnel and content copyright, but also have a certain impact on the existing competition pattern of the industry.

In addition, bilibili also has "actions" in the field of live games, trying to get a piece of the pie in this field.

Earlier, bilibili won League of Legends's exclusive live broadcast agreement for a period of three years, which brought it a large number of active users.

At present, the scale of bilibili game anchors has been expanded to 403000.

.

Since the beginning of this year, in terms of policy, the supervision of the game and live broadcast industry has been further strengthened, which has put forward higher requirements for the standardized operation of the game live broadcast platform.

In the past, Huya and Douyu have attracted attention for many times because of the content.

Compared with traditional game live streaming platforms such as Huya and Douyu, bilibili and Kuaishou are narrowing the gap with them in terms of talents.

At the same time, Douyu and Huya do not have much advantage in the game and game copyright.

Coupled with its rich content and sticky users, Tiger teeth,