Best Ways of Marketing Your ICO

As the Blockchain industry continues to excel, the rise of new Crypto Currencies brings in many Initial Coin Offerings each day. According to Statista, the ICOs raised for the cryptocurrency industry amounted to 14.8 billion U.S. dollars in just 2019. Not just that, only in Singapore, 221 new ICOs have been launched and raised substantial funds.

On the other hand, a number of ICO startups have failed also, as they were unable to raise sufficient funds. According to Investopedia research, 48% of the startups received the targeted funding, whereas about 10% were able to meet half the target.

So what are the factors behind an ICO's success? If effective marketing is the key, then what are the strategies the serve the best? A lot of factors can lead to success, as having an effective website, active social media presence and rigorous email marketing can all be beneficial. If you are concerned about the right mix of strategies and tools to launch your own ICO, you are in luck as we will discuss just that today.

Website

Not having a good website means losing out on a huge number of potential clients. An online presence is critical for an ICO's marketing, branding, and funding. It serves as a shop window through which a consumer may approach and learn everything there is to know about your ICO.

Moreover, the website must be user-friendly and easy to navigate, as not all your target customers can be tech-savvy or crypto experts. Making a few explainer videos will also be helpful, but make sure that you don’t try to feed too much unnecessary information.

Social Media Marketing

The wonderful thing about social media is that it has given voice to those who previously had none. The same goes for an ICO startup. To be honest, community and social media marketing are essential components of your dream ICO business. If you look closely at their marketing tactics, you will notice that they are highly active on all social media platforms, which is a great way to go if you want to perform free marketing.

The following are the most effective social media platforms for marketing.

YouTube

Another excellent and valuable approach to advertise your ICO is YouTube. The video is the next big thing, so is the crypto market. In fact, when it comes to video, YouTube is now superior to any other site accessible.

Make helpful explainer videos and upload them on YouTube with proper SEO. If you got a handful of money, you can spend it to promote your videos on YouTube as well. Believe me, it is one of the most effective ways to market your ICO and it’s worth it.

ICO Twitter Marketing

Twitter is undoubtedly one of the most important platforms if you are looking to target established profiles. You can connect with people you find most relevant to your ICO offering and also create a buzz with effective tweets. There is a vibrant community of crypto-enthusiasts on the platform, if you can create a strong following among them, the funds are not far away from you.

Facebook

Since Facebook no longer enables users to advertise their ICOs, there is no reliable way to do social media marketing on the platform. There are several Facebook forums dedicated to discussing Cryptocurrencies, Blockchains, and Initial Coin Offerings. There, you can successfully market your personal ICO startup.

Discord

Another site where you may successfully market your ICO business is Discord. Want to know how to do that? Let me make this perfectly clear for you. For that, you will need to join discord groups related to cryptocurrency and blockchain. There are certain groups, such as "KriptoCommuity," which has over 5000 members and a large number of active participants. You may successfully market your ICO business on a wide scale there.

Reddit

It would be unjust to ignore Reddit, despite the fact that it is a difficult nut to crack. On the other hand, it provides a high degree of exposure that can be utilized by joining popular and useful Reddit groups and commenting on the posts of random unknown users.

Email Marketing

Although it is one of the oldest methods for promoting a product or service, email marketing has held its ground as one of the most effective tools in a marketer’s armory. The important aspect is to find the most useful database of potential clients, either through lead generation or other means, then you can make use of well-crafted emails to communicate your message to them. For an ICO, it is very important as it is not a very massy product, so you need to target potential customers and reach out to them in the best way possible.

Community Marketing

Till date, blockchain and cryptocurrencies have continued to be rarely understood phenomenon. So those interested form a tight-knit community on different platforms to stay in touch and exchange important information. This can be used to market your Initial Coin Offering, as it brings you the most relevant target market for your cryptocurrency. For this, you can find groups present on social mediums like Facebook and LinkedIn, while there are some on messaging apps like Slack and Telegram as well. Quora and Reddit can also be used to educate potential clients about your offering and build a following there.

Affiliate Marketing

In affiliate marketing, you make use of another entity’s reach to market your product or service. This is a very useful method, as creating your own presence online may take some time, till then, you can benefit from affiliate marketing not only to market your ICO, but also to create a good enough reach of your own to market other offering in the future as well.

Crypto Influencer Partnership

Partnership with influencers is another major hit when it comes to promoting and advertising your ICO. The process is pretty simple. Get to a credible person, who is also an influencer, and offer them money for promoting your ICO.

It works as wonders if the person on the other side is trusted by its followers and fans. Even before the launch of an ICO, you can do influencer marketing that will help you build trust. However, one thing you may need to keep in mind is that if your business fails to deliver what it promises, influencer marketing can do more harm than good.

Press Releases

The next thing that you might consider to promote your ICO, is the “Press Release” There are a lot of big press organizations ready to promote your businesses, no matter if they are small or on a massive scale.

There are many examples where ICO startups leveraged the ICO fundraising technique and raised millions of dollars within a few days. However, it is lethal if you become completely careless. You need to look at the history of ICO fundraisings, get inspiration and then utilize those techniques.

Initial Coin Offering is one of the most emerging markets right now. Last year, it became a billion-dollar industry as dozens of ICO startups emerged from nowhere and many of them got what they aimed for.

Search Engine Optimization (SEO)

A clear and great SEO strategy is critical for the branding and promotion of your ICO. Make use of both on-page and off-page SEO tactics to help your website rank on Google so more and more people can learn about your brand.

Now, what are the consequences if you don’t have an effective SEO strategy? It is a clear indicator that the ICO's emphasis is primarily on the short term. This will raise red flags for a more educated investor, which is something you should avoid at all costs.

To counter this, you will need to spend in developing and implementing an excellent SEO strategy for your fresh new business. It will not only assist potential clients to find your business, but will also indicate that your intention is to stay and work for the long term. This is really useful if you want to establish a successful ICO business.

Conclusion

The world is changing more than ever. Techniques that were beneficial for marketing in the 2000s are no longer applicable. While the crypto sector continues to expand on a global scale, ICOs are also expanding swiftly.

In this tutorial, you read about the proper marketing plan to use in order to get your ICO business to raise millions of dollars in only a few weeks. These methods include the use of social media resources, influencer connections, website management, SEO tactics, and press releases.

That’s it for today, in case if you have any worthy suggestions and recommendations, don’t forget to let me know in the comments section below. If you appreciate my efforts, make sure to share this article with anyone who wants to market their ICO.