Best Lead Generation Tips For Startups

Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.

By Arsalan HaroonPublished 3 years ago • 6 min read

Before we go into lead generation tips for startups, let’s first understand what lead generation is?

What is lead generation?

Lead is someone interested in your product or service and, it comes to your site. But didn't buy your product, But showed interest in your product. It is called a lead.

Most businesses don't know what lead strategy is, but they don't know, how to implement strategies for getting a lead. In this article, we discuss some of the fascinating lead generation tips. Which you should include in your lead strategy.

So without wasting your time, let’s get into some of the lead generation tips that you can use to generate more leads for your business in the future.

Create lead magnet

Now you are wondering what the hell lead magnet is? don't feel confused. A lead magnet is something that you can offer to someone. Who is interested in your product or service but has not bought anything from you yet.

You can offer them this lead magnet to make them more curious about buying your product.

But what lead magnet could be which you provide to an audience interested in your business but not buy your product yet? The lead magnet could be a blog, free ebook, podcast, free webinar, or free course.

Anything that you offer to the audience in exchange. People give you their email address is called a lead magnet.

How to create a lead magnet?

Choose Your Buyer Persona

Identify what your ideal buyer could be, write them down. What trait they will have and what age range they will have.

For example, if you are selling t-shirts for millennials. Then in your buyer persona, you have an 18 to 35 age range of people. They are the main target for you, but it is not enough.

You have to note what traits they will have in common if you are targeting a particular location. It is also a better thing to do. The more specific you get with your buyer persona. The better you understand who needs your lead magnet.

Identify Your Value Proposition

One of the most common mistakes startups make when creating their lead magnet is that they don't provide any value. If you don't give your audience value in your lead magnet.

They will feel that they made a mistake giving you their email address, It makes a bad impression on your business no matter how much you try. People will never come back to you.

Because they think if you provide them this lead magnet with no value. Then your product will also be the same. You have to know when you create your lead magnet, You provide value in it, It can solve your audience problem. So people trust your business.

Choose What Type of Lead Magnet You Will Offer

You have to know what type of lead magnet you are creating. It is an ebook, podcast, video content, blog. When you are creating your buyer persona. Know what type of content your ideal buyer is like to watch, listen or read.

It could be ebook, podcast, video content, Anything depending on your industry.

Make sure your lead magnet is solving problem-related in your industry

If your product is a t-shirt and you provide a lead magnet about finance. It doesn’t make any sense. Because it is not your industry and your business is not about finance.

So make sure you don't make this dumb mistake and, Make a lead magnet that solves a problem related to your industry. So people become more interested in buying something forms you.

Creating your lead magnet is essential to lead generation tips that work for every industry. But sometimes, you can also lose the trust of your audience. If you don't provide value in your lead magnet.

Always provide value in your lead magnet, Which makes your business more trustworthy in the audience. Because when you give people something which solves their problem, they will more trust you.

Promote your lead magnet

There are many ways you can promote your lead magnet, You can do SEM(search engine marketing) to social media marketing to promote your lead magnet. Some of the ways to promote your lead magnet.

Entrance pop-up

It is a great way to capture your website visitors' attention when they see you are giving something free in which they are interested. They will instantly buy it.

Because After all, it is free and is also a win-win situation for you to get their email address. So you can target those people and turn the audience into customers.

Social media

Make sure you provide the link in your bio to download your lead magnet on Instagram and Facebook. Post on social media about your lead magnet.

So someone who is following you on social media. But has not bought your product, They will download it. Which makes it easier for you to convert them into customers.

Paid advertising

You can do social media marketing where you identify what common interests your audience has in common. So you target the audience specifically.

So you reach an audience who is interested in that product you are selling. You can SEM(search engine marketing) to get the top rank on a particular keyword on a search engine.

Promoting your lead magnet is as important as creating a valuable lead magnet for an audience. So make sure you don't forget these lead generation tips in your lead strategy.

These lead generation tips work for eerie industry businesses. It can work for you if you work on these lead generation tips.

Get organic traffic into your site

By Stephen Phillips - Hostreviews.co.uk on Unsplash

If you are writing a blog on your site or creating youtube video still are not getting results. Then you have to make sure you are doing seo on your blog or video content.

It also a great lead generation tip because if your blog rank on google and people visit your site. They become interested in your product, It has a higher chance that they will buy your product if you solve their problem through your content.

Some of the ways to optimize your blog content on google.

Do your keyword research and find particular low seo difficulty, high volume primary keywords about a topic.
Include that primary keyword into your title and include that keyword in your first Paragraph, also in your last Paragraph.
Make sure your primary keyword appears in your meta description.

Build do-follow backlinks

Do internal linking, It means link to your other blog, which is related to this blog, and do external link means link to those blogs that are not on your site. But it helps your audience, It also improves your seo.

These things will make a big difference in your organic traffic if you do this whenever you create content on your site. seo is one of the best ways to get leads because it does not require you to spend money.

You can get hundreds of leads without spending any money. Isn't that great?

But also you need to understand that seo takes time. It's a long-term strategy. It's not like you do it once, then don't do it at all. Seo is to keep changing as search engines improve. You have to learn new things every day and practice new things.

You have to give seo a year or two years to get results because it requires long-term hard work. But it's worth it. It is one of the best lead generation tips you can ever get and, make sure you include it in your lead strategy.

Conclusion

These lead generation tips will work for any industry, whether you have a B2C or B2B business. If you follow this lead strategy. You can get more leads and may convert them into customers as well. Which ultimately helps your company to grow more.

Although you can focus on one lead generation tip to work on it. But I suggest you can try all and see what works best for you. Then keep doing the thing which works best.

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