Attention E-commerce Businesses, You Need a Mobile App Now!

Imagine a world without UBER to drive you back to your home, no Google Maps to help you find a petrol pump on a long journey, and no Amazon app to deliver your favorite product (with easy exchange and return option) on the very next day!

The life without a mobile app and the ease it brings sounds scary. And if you are an eCommerce business, you must hire a mobile app development company right now to develop a robust, user-friendly app for your store. Because having an app will ensure that your store is part of your user’s busy life.

Now you must be thinking that our store already has a website with sufficient reach, so why do we invest in an Android or iPhone application development agency?

The one simple answer to this question is - ‘Comfort, Convenience, Ease,’ which your users will get when they use your eCommerce store app.

Why Get an eCommerce App?

Let’s understand this using the latest eCommerce trends and statistics:

In January 2020, eMarketer forecasted that the total eCommerce sales by the end of 2020 would touch the figure of $674.88 billion. But as per their recent research (weighing the current pandemic), the model has crossed over $100 billion higher and made it to $794.50 billion.

Further with this new figure, the company has given a forecast of sales climbing to $1072.81 by 2023.

These figures demonstrate the possibilities that an eCommerce app can make you achieve because the eCommerce industry’s growth marks the declining expansion of brick and mortar stores.

And due to the continued threats of the CoronaVirus, people are ducking the idea of going to stores, malls, and local shops to buy products.

Another report by Statista brings attention to the concept of ‘the special day selling.’ As per the report, this year's Cyber Monday turned out to be the biggest online shopping day in U.S. history and accounted for a sale of $10.8 billion, taking the entire Thanksgiving weekend to $34.4 billion.

Such beautiful numbers hint at the importance of having a mobile app for your store to boost the sales figure just in one week.

Which Products and Companies are Witnessing a Boom?

Before planning for a mobile app development company in the USA, it is imperative to check which industries are booming and which are facing challenges:

Below industries are expected to witness a rise in their eCommerce sales:

Consumer electronics

Furniture and home furnishings

Health, personal care, and beauty

Food and beverages

Click and collect sales.

Below industries may witness low sales:

Brick and mortar retail store

Travel and tourism

Retail apparel

So if you want your brand and website to stay relevant and market-ready, it’s advised to start your iOS and android application development today.

Still, confused?

The Importance of Having a Mobile App for Your Store:

The time is here when the mobile era has begun. Let’s check out why:

1. Retargeting won’t be a long term solution:

News by Apple confirms that they will follow ad-tracking measures in Safari and limit it up to 24 hours only! If this becomes the case for every other OS, then website selling might start affecting.

2. UPI and mobile payment is new normal

It’s expected that mobile wallets will beat both credit cards and debit cards at a CAGR of 16% by 2026. And users prefer to use mobile wallets for making in-app purchases.

3. Higher conversion rates are reported when users buy via apps

An astonishing fact that caught our attention was that mobile apps convert at 130% higher than mobile websites.

Other Prevalent Reasons to Have a Mobile app are:

Provides ease of use

Offers access to additional mobile phone features like GPS and camera

Provides a personalized shopping experience

Ensure lesser cart-abandonment rates and increased retention rates owing to maximum recall options

Parting Note:

Now that you are sure why android application development is of utmost importance, just find a reliable mobile app development company in the USA and start developing your app to fetch the untapped market.