Are Pinterest Group Boards Still An Effective Marketing Strategy?

For a long time, Pinterest Group Boards were a great way to increase your impressions on Pinterest, grow your followers and increase traffic to your website.

Plus, the advantage was that your Pins will be seen by an entirely new audience — the followers of the Board and the collaborators.

But, is being a member of Pinterest Group Boards still an effective marketing strategy?

What Is A Pinterest Group Board?

A Group Board is a collaborative Board to share your Pins. A Group Board is very similar to a regular Board except that there is more than one contributor.

The more contributors that are on a Board, the more likely that the Board will become a spam-fest. And nobody wants to be a part of that.

Sadly, many Group Boards have become nothing more than a “dumping ground” for low quality, irrelevant Pins.

This is why I recommend no more than 20 contributors to a Board.

I admit that I own Group Boards that have almost 100 contributors, but I’ve recently started cleaning up these Boards and removing members who weren’t following the rules or were adding Pins irrelevant to the topic. I’ll also be removing those who are inactive.

What Should I Look For When Joining Group Boards?

First of all, it's important to look for Boards that are niche-specific. Boards that are very broad in their topic aren’t going to be helpful for you in any way.

Check that the Board is active. If there are plenty of contributors but only one person is pinning, then this Board probably isn’t for you.

A high-quality Pinterest Group Board should meet the following criteria:

Your main goal when it comes to Group Boards should be to pin high-quality content to high-quality Boards.

How Do I Join A Group Board?

First of all, check that the Board is specific to your niche. Also, are the pins on the Board specific to your niche as well?

Check the Board description for instructions on how to join. Follow the instructions given. Don’t worry if you don’t hear anything. Not all board owners will respond. Maybe you’re not a good fit for their Board, or maybe they are too busy to respond.

Some Board owners allow you to join the Board directly, others will require an email. If you are sending an email, be sure to let them know who you are, what you do and what types of Pins you will be contributing.

You could also send a private message to the Board owner requesting to become a contributor.

Also, don't forget to provide a link to your website and your Pinterest URL.

Then What?

Read and follow the rules of the Board. Some Board owners specify how many Pins they allow per day. Board owners might also specify what types of Pins are allowed. If you don’t follow the rules, you might find yourself removed from the Board without notice.

Stay active on the Board. Pin only relevant Pins and Pin often. Some Board owners may remove members who are not active on their Board.

In return, other members expect their Pins to be repinned, so be a good contributor and share any Pins you find relevant to your other boards.

Remember, sharing is caring, and that's what Group Boards are all about. It's all about being a part of a community and the community spirit.

In Conclusion

Don't forget that Pinterest marketing is a long term commitment. You can't Pin once then not bother again for a few weeks. The algorythm will expect you to be active and consistant.