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7 Tips for Creating Eye-Catching Outdoor Banners

How to Create Eye-Catching Outdoor Banners

By Frank DerbyPublished 2 years ago 4 min read
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In today’s digital world, you might be using online platforms Facebook, Instagram, Twitter, and TikTok; or TV, radio, and print media for all your advertising campaigns.

You are missing out on one of the most functional and simplest forms of creating brand awareness–outdoor banners. The banner is an effective marketing tool that can reach your target audience without going to them and is cost-effective too.

Benefits of Using Outdoor Banners

Here are some reasons why you should get custom banners printed for your business.

  • Cost-effective
  • The cost of a printed outdoor banner is a lot cheaper compared to a PPC campaign or placing an ad on TV, radio, or online. An outdoor banner is a one-time expense.

    • Availability

    It can be seen any time of the day or night, all year long, even if your store is closed.

  • Nonintrusive
  • Outdoor banners don’t disrupt a viewer’s TV program with ads, don’t populate a customer’s inboxes with emails, or don’t annoy a consumer with telemarketing calls. They simply catch the eye’s attention without any interaction, so clients feel that their personal space is respected.

  • Target all demographics
  • Ads on the internet or TV target certain demographics to have great results. Outdoor banners are not selective they pull out all stops to attract people who pass by.

  • Combine with other promotional campaigns
  • Outdoor banners augment your other forms of advertising to help you gain more customers and keep your cash register busy.

  • Reinforce the brand message
  • People who have seen your ad on TV, online, or print media, and then see it outside, will boost your brand’s message.

  • Increase awareness
  • Outdoor banners give you an opportunity to create awareness of the products or services you offer.

    7 Tips for Designing Effective Outdoor Banners

    While walking down the street, you will notice numerous banners vying for your attention. An improperly designed banner will not catch the eye of potential customers, count this as a useless expense and forget your ROI.

    The perfect banner doesn’t happen by chance, you have to brainstorm and make strategic design decisions to come up with one. Get some inspiration from these 8 tips we prepared for creating your eye-catching banner.

    1.Know Your Purpose

    Outdoor banners serve many purposes, and they can be hung for a long or short period. You can use that purpose to design your banner to help reach your goal.

    What do you want to achieve? Is it to…

    • Raise brand awareness
    • Introduce a new product or service
    • Change the image of your brand
    • Advertise an upcoming event
    • Highlight a sale or a promotion
    • Promote a community program
    • Increase awareness for a good cause

    Remember to keep the design simple, avoid too many topics, and try to focus on a single promotion.

    2.Choose an Easy-To-Read and Bold Font

    Fonts come in thousands of designs and various sizes. What may look unique to you can be difficult to read by your potential customers, especially if they are far off. You don’t want them to miss out on your message because they can’t understand the words.

    Avoid using cursive fonts, some characters are joined together and have unnecessary loops. Go with large font size, choose a traditional font that’s not abstract, and bold the font if it’s too thin.

    Make sure that your banner can be read from a distance, so passers-by can find it easy to read your message.

    3.Use High-Quality Graphics and Photos

    Use eye-catching images for your photographs or graphics to enhance your banner design. Low-quality images will look grainy or blurry when it’s blown up to fit a banner.

    For best clarity, save your graphics in a Vector file, if you’re using it on your banner. And for a photograph or any raster image, make sure it isn’t compacted and save it with a resolution between 100 and 200 dots per inch (DPI) at the full image size.

    4.Don’t Make Your Banner Too Wordy

    The amount of text that a person can absorb during a single eye movement is typically at 7 to 10 characters. And if they don’t understand what they read, they won’t continue. Keep your text concise, meaningful, and simple.

    5.Choose the Right Material

    You’re setting your banner outside, the wind is an issue and so is the environment. Consider using a mesh banner that will allow the breeze to pass through and withstand harsh weather conditions.

    6.Use Effective Color Combinations

    If you want your banner to stand out, choose attention-grabbing colors. Pastel blends in with the background, Red attracts the human eye and is an attention grabber, Neon attracts teenagers, and Yellow is the most visible color to the human eye.

    Stay true to your brand, the color of your logo must be consistent. You have a range of color choices, select colors that will accentuate your brand image.

    7.Review Your Banners Before Printing

    Before you get your custom banners printed, it is important to review everything that you want inscribed. Check for any misspelling; missing words or letters; the proper use of punctuation marks; the message that you want to convey. A single mistake in your outdoor banner could affect your whole advertising campaign in a negative way. For example, the car manufacturer Mercedes Benz advertised in China, “Benz” was written as “Benzi” which meant “rush to die.”

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