6 Tips for Creating High Conversion Landing Pages

Every marketer loves to see a high conversion rate, doesn't it? However, creating landing pages that convert is a careful job that requires focus on what's being offered. Therefore, there are techniques and some details that need to be observed during the development of the page.

Also because Inbound Marketing works with the attraction of a specific audience. So, at some point, these people will land on a landing page, and a good strategy will ensure that they are converted and enter the sales funnel.

If you're wondering what these golden tips are for making high converting landing pages, we've got you all the answers in this article!

What is a landing page?

A landing page is also known as an inquiry page, as its focus is to direct the visitor to a specific page to become a lead.

When arriving at this page, the user is faced with some kind of offer, which can be to download rich material, subscribe to the newsletter, register for a webinar or other options. That way, he will get something in return for leaving some basic contact information.

When he performs the indicated action, it is because the conversion has taken place. From then on, the visitor becomes a lead. With this, it will be possible to have a closer relationship through direct contacts, such as sending email marketing and newsletters.

In other words, the landing page is a crucial point to insert more leads into your sales funnel. You can't be too careful when building this landing page, right?

How to create a high converting landing page?

The more attractive the landing page, the more likely you are to generate more leads with your strategy. So, here's what to do to create high-converting landing pages!

1. Dedicate yourself to titles

The title is the first element that catches your reader's attention. Therefore, it should arouse interest and indicate exactly what the proposal is.

The message must be very clear so that the visitor does not feel cheated. In this sense, to ensure conversions, it is necessary to create landing pages with direct and attractive text. Think of something simple, understandable and that shows what the offer is right away.

Don't create huge texts full of details. Frustrating the visitor by promising a product and delivering another will also be very bad for your brand. Therefore, the most interesting thing is to be succinct and demonstrate what the user will find on that page.

If you have an e-book on marketing tools, some good headlines might be:

• free download! The marketing tools that will enhance your strategy;
• Do you want to improve your marketing strategies? Get to know the most current tools;
• free of charge! 15 Marketing Tools To Leverage Your Results!

Mind you, the "free", the delivery of value (improving your strategy or leveraging results) and the number of tools can act as important attractions. Think about it!

2. Use an optimized clean design

In addition to having an attractive and straightforward title, the landing page design makes all the difference to guide the visitor to the CTA and, thus, get him converted. So, bet on simplicity and choose a cleaner layout.

When you opt for a leaner design, what stands out is your offer. That is, the choice of text, colors, placement of elements and other factors can influence the user's decision. The fewer elements, the simpler it is to guide the user's gaze to the main offer.

Responsive design is another key point. Remember to create landing pages that are mobile friendly and make sure the page is usable before publishing

3. Guide the user with visual aids

You must keep in mind that it is necessary to guide the user from the moment he clicks to be redirected. For this to be effective, the use of visual content is essential, and there are images for landing pages that increase the efficiency of the page.

From choosing the title to the composition and design of the page, everything should be designed to guide the visitor to the form, just as was done in these examples of successful landing pages.

The human eye is used to following certain patterns and cues — reading from left to right, for example. Therefore, adopting stimuli that guide the user's gaze on the page makes access more fluid and didactic, increasing the chances of the user going to the end to be converted.

4. Do A/B tests

Testing is already part of the routine of those who work with marketing and sales. After all, how would it be possible to know what is most efficient without experimenting?

The A / B tests are fairly simple, and the use of appropriate tools makes them even easier to complete. Minor changes to your landing pages can optimize them — like CTA color or box, title changes, etc. To do this, you create two versions of the page and change only one element, which can be

Avoid changing more than one element, because then it becomes difficult to know which one promoted the improvement in the conversion, right?

There are many possibilities, but it is necessary to analyze the results to identify which one performed better. Automation tools are great allies in this process — with them, you can change templates with simplicity and discover what works best.

5. Rethink the forms

All the work of creating landing pages has only one objective: to make the visitor fill out the form and submit their data. For this to happen, it is worth rethinking the information that is requested and even reducing the sensitive data requested, in order to comply with the LGPD (General Data Protection Law).

Gustavo Grossi, product manager at Rock Content, explains that asking for user consent can be an obstacle in the sales funnel. “Before, what was a form where you put your name and email, now it asks for name, email, read terms, accept and click. Every second you lose converting, the rate decreases. You have this mandatory obstacle, of jurisdiction, which cannot be made more flexible", he explains. That is, perhaps asking for less data, such as just name and email, can help.

As a result, the conversion rate, when you simplify forms, improves. So, rethinking your forms to make them less complicated will be important for your conversion to be more efficient.

6. Use automation tools

Automation tools are essential for creating landing pages that perform well. With them, you can make pages that are integrated with other software and even less work in production, after all, many have customizable templates.

A good tool will help you and your team from editing, creating professional forms and templates to analyzing the results.