5 Unique Stand Design Ideas To Make Your Trade Show Booth A Standout

In the competitive exhibition industry landscape, there is always a constant thirst among the exhibitors for unique stand design ideas that will enable their stand to stand out from the rest. As a result, the exhibitors try out creative booth design concepts and even unusual trade show displays.

The need of the hour is an innovative exhibit design, to beat the competition; and make a mark during the trade show.

Remember, the attendees at exhibition shows look for novelty. They look for designs that are unique or unusual; and look for innovations in designs that that they don’t usually see often. Such designs create the best first impression.

Now, if the visuals in the design cannot explain properly what it is in that first impression, then people may not stop by your booth.

It is only a unique or unusual well-designed stand that can draw the attention of your audience and also make sure that visiting your booth would be worth their time.

FIVE UNIQUE STAND DESIGN IDEAS

Here are five unique stand design ideas to make your booth stand out from the rest.

FOLLOW RIGHT BRANDING GUIDELINES

It’s important to follow the right branding guidelines. This means, putting your company’s logo and name on every piece and maintain the same consistency in other materials including marketing materials.

This will ensure that people who visit your booth can identify it instantly from a distance. If done in the right manner, it will make your trade show booth display easy to find for the audience, and also provide memorable experience for them.

ADOPT CREATIVE BOOTH DESIGN CONCEPTS

To stand apart from the crowd, creativity is the need of the hour. You need to adopt creative booth design concepts.

Select an innovative exhibit design that effectively portrays your brand philosophy sans unnecessary additions that otherwise can escalate the costs.

While doing so, make sure to consider the following aspects as well.

• Brand story must match with the exhibit. Ensure the innovative exhibit design resonates well with your brand philosophy; and effectively displays your brand story in the best way possible.
• Durability and feasibility of your booth stand, and the design port.
• Count the number of times, the exhibit design can be used and reused at various events in a year.
• Work out how much potential ROI can be generated from the innovative exhibit design.

Virtual reality can also be leveraged. When smartly integrated, they can efficiently narrate your brand philosophy before the audience.

TRY OUT UNUSUAL TRADE SHOW DISPLAYS

Unusual trade show displays tend to grab audience’s attention more and keep them engrossed for long as well.

Make your display unusual by

• Placing objects in an aesthetically pleasing manner in an unusual way. At the same time, refrain from cluttering the objects; and instead ensuring that there is sufficient space between the objects. All these should be done keeping in mind their easy visibility and spacious accessibility for attendees.
• Arrange seating in a creative way. Whether it’s done near the entrance or at the back near your open pantry, make sure it’s done in a creative and unusual way.
• Place giveaways in an unusual way either at the reception counter or elsewhere. This will get the audience interested.
• Use the color palette that reflects your brand in an unusual style that will make the quickest brand association in the mind of the attendees. At the same time, avoid using more colors as they only result in more clutter.
• Use fonts and graphics at eye-level visual points. This will send across a clear message to the viewers.

LIGHTING

Lighting plays a critical role in enhancing the visibility of your brand and exhibits.

For a greater impact, opt for own customized lighting set-up instead of solely relying on the lighting set-up that show organizers provide. This will allow you to decide the mood and ambiance you want to generate for your visitors at your trade show booth.

For the best effect, use color lighting in a creative way. It will help to convey the distinct theme of your stand design, effectively to the audience.

FLOORING

Often underestimated, flooring if effectively used can work wonders to enhance your brand image.

However, the success of flooring depends on the theme you want to portray with your exhibition stand design. If your intention is to present a professional and sterile look, the laminate flooring will make for a better choice than carpet. Besides, it can also enhance the tactile elements of your exhibition stand design, provided it follows the tone that you would like to project.

The unique stand design ideas highlighted above, can work effectively if all the major visual elements are present in the requisite depth. If that is ensured, then your exhibit design can be termed as a truly innovative exhibit design that is unique to your brand.