5 Key Lessons from the book The Four

The Book The Four was written by New York Times' top business columnist Scott Galloway. It is a very interesting book on how four horsemen of the Apocalypse - Amazon, Google - Facebook, and Apple have taken over the world and are conquering every industry one by one. Each chapter of the book explains how these companies work in detail from their origins to their current impact on the world and what are the implications of their success and achievements for modern society.

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About the author:

Scott Galloway is an adjunct professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur. He is the founder of marketing-consulting firm L2, and a board member at Alibaba Group Holding Ltd. (BABA), Clorox Company (CLX), Dentsu Aegis Network (DAN), and other public and private companies. He has been ranked one of America's best business speakers.

As of 2018 he had been named as one of the "Top 100 Global Thinkers" by Foreign Policy Magazine, one of the Top 40 marketing experts to follow on Twitter, and one of the top 50 digital influencers.

He is a regular contributor to CNBC's "Squawk Box", where he has made over 200 appearances in the last 5 years. He is an expert in the consumer, retail, and marketing industries.

About the book:

Not just a Business book, this is the perfect material for anyone who wants to understand how these 4 organizations are changing our lives for the better (and worse). The language is very simple, so if you never read business books - do not be afraid! There's even some very nice humor in the book so you will have a good time with it.

The Four Horsemen of the Apocalypse, as explained by Scott Galloway:

Amazon is becoming a retailer and killing everything else

Apple - one of the most sophisticated surveillance companies ever

Google - owns our minds

Facebook - the biggest social scorekeeper that has ever existed (and how it will make us all miserable)

Also, the conclusion of the book is very important. As Galloway puts it, Facebook and Google are the biggest existential threats that our civilization has ever seen because of their monopoly power over knowledge and distribution - they control more data than any government in history (especially Google), and this leads to big issues related to privacy.

Amazon is the most dangerous company on the planet with its control of retail, logistics, and now advertising. The book has many other interesting insights on how Amazon is becoming a Star Trek-like entity that is controlling our lives.

Apple has been able to create unparalleled loyalty in their customers - they are more loyal to Apple than to any other person or brand (including family).

Google indexes everything we do online, offline, and even what we dream about so they can sell ads in every part of our life.

The world is changing rapidly and these four companies will have to face problems related to this fact. The future seems scary - especially for our children who are growing up with digital superpowers around them.

The book is perfect for anyone who wants to understand how these four companies are changing our lives for the better (and worse). The language is very simple, so if you never read business books - do not be afraid!

I hope you liked this summary of the book. Don't forget to secure your free 42 Epic Personal Growth Lessons from the best books ever published right now.