3 E-Commerce Websites that are Inspirations for Designers

Close your eyes, think of the best e-commerce websites that you have come across. Evaluate the reasons that compel you to visit those pages again and again and shop from those websites despite having hundreds of other options. Jot down the reasons on a piece of paper. Now, think of the websites that you don’t visit at all and why you are not a fan of those pages. Make a separate column and write down the reasons for the same. Now go through the points and analyze the qualities that make a website successful and popular and also what makes them unpopular. Can you conclude the factors that are important to make a successful website? Are you able to zero in on the points that any e-commerce website development company thinks of to design a great website?

You may say that the good ones have better products and are easy to access while other ones are too pricey and complicated to navigate. However, apart from updated and top-notch products and services, there are various other less-noticed factors that are significant to design a website. When an e-commerce website development company takes up a project, it has to keep some tiny but significant details in mind to deliver an effective website. Today, we are going to talk about the top 3 e-commerce websites and the features that make them stand apart from others. Here we go:

Walmart

There is a lot that one can learn from Walmart’s website design and the way it is presented every day to the users. Firstly, it displays a deal of the day and new offers on the homepage to ensure that users notice it at first glance. This obviously gets their attention and arouse curiosity to buy products from the site. Of course, this hooks the audience and it constantly checks the website for fresh deals and discounts. This is done by simple coding without any additional resource. Another factor is its consistency on each platform, be it computer or mobile. You can browse the page through your smartphone and it will take the same time to load the page. Also, the colours and hues that are used on the page along with the negative space that highlights every product also contribute to its popularity.

Amazon

This is certainly the biggest shark in the ocean that we are talking about. The popularity and success of Amazon is no more a surprise to anyone. So, what is it that an e-commerce website development company can learn from this page? Well, there is a long list but the most significant element is the personalized service that it offers. Based on your past browsing history, it recommends you the products that you might be interested in. This personal touch has a huge impact on the users as they don’t have to navigate much to find the products. Every person sees a different version of the website based on his/her browsing history. It is also known for the excellent customer support team that addresses the complaints and issues within a few hours. Other factors include extensive confirmation email, complete product description, and impressive reviews which make Amazon what it is today.

Nordstorm

Here is a website that has taken personalized service to a whole new level. Honestly, to follow the strategy that Nordstrom follows, an e-commerce website development company has to be on their toes as it involves a lengthy procedure, however, the results that one can achieve are worth every effort. The stylists and designers give you fashion updates and advice to help you take wise shopping decision and revamp your wardrobe. Another giant leap that the site has taken is that users can actually take an appointment that too without feeling any pressure to buy the products. Well, that is something that we all can learn from. Break the stereotypes and set your own rules.

So, next time you work for an e-commerce website development company or start a new project, we are sure that you will take inspiration from these websites. This doesn’t imply that you need to imitate the same strategy or design, but take an idea and mould it according to you to come up with an innovative and creative technique.