10+ Ways To Increase Website Traffic In 2021

You have created a beautiful website; you have the products ready and are confident with what you can offer but you are not getting enough traffic to your website.

Gaining website traffic can be tricky but with the right tool and knowledge, it is possible to gain organic traffic to your website and more importantly to sustain that.

What do we mean by website traffic?

Simply put website traffic is the number of web users visiting your website daily. It is measured in 'sessions' and is an effective way to boost online business.

Back in the day website traffic used to be the most important metric to measure the growth of an e-commerce website. Nowadays digital marketing companies have updated their ways. Instead of focusing just on getting views, they are more focused on creating a base audience.

So how can we drive traffic to your precious little website in 2021? What is still working and what techniques do you need to leave once and for all? In this article, I have gathered 10+ ways you can increase your website traffic in 2021.

Data Analysis

What is your website for? Is it an online tech hub or is it a designer boutique? Who are your primary customers? What is your dominant niche?

Understanding your visitors is extremely important for your website traffic. And here comes the data and IT services. Data and IT service organizations use the data stored in the cloud to analyse and help businesses to create and manage their website in the most effective way. Whether you are connected to a Digital Marketing Company or you have your own team of Data Analysts, analysing the data and predicting the best possible results can be very helpful for your website to grow.

Use Social Media

Social media is one of the most powerful tools to grow your website. Especially now due to the Coronavirus pandemic people spend more time in quarantine with their phones on hand. Adapting effective social media strategies can help you gain strong website traffic.

Different social media platforms you can use are Facebook, Twitter, Instagram, Pinterest, etc.

Some ways to increase your visibility on social media are,

• Post daily contents
• Use hashtags effectively
• Create interactive sessions like polls and quizzes in your story
• Providing small-scale giveaways and offers frequently.

Content Marketing

Content marketing is a strategic marketing approach centres around creating relevant and consistent content for your website.

Few ways you can create contents are through

• Blog posts
• Articles
• Social media Post
• YouTube videos
• Influencer contents
• Podcasts

Content marketing can be entertaining, indulging, or purely educational.

For example, if you are the owner of a small sustainable garment business and you publish articles on the importance of sustainable fashion that can be educational as well as influential and can generate traffic to your website.

Niche marketing

Say you are selling female hygiene products and you hire an Instagram model with a majority male audience! That strategy is not going to work.

Thanks to the internet there are thousands of websites fighting for traffic. To stand out in this crowd you need to have a clear understanding of your website’s purpose, its products, and who your potential customers are.

Once you have a clear understanding of your niche you can target ads to specific audiences. Any good digital marketing company has clear ideas about their client's niche and who their website visitors can be which helps them generate more traffic to the websites.

Influencer Marketing

Influencer marketing is very influential. It can be more helpful for small brands or niche-specific websites. As they can generate organic traffic to your website through links provided by the influencer. However, transparency is needed in this regard or it can have opposite effects. When you hire digital marketing services for your website they look up the influencers and research on their authenticity as that determines how people are going to perceive their words.

SEO

SEO or search engine optimization is not dead and it is here to stay in 2021. It can be your most important tool for increasing your visibility on the web and therefore increasing your traffic.

There are many SEO tools that you can use for the better visibility of your website. They can be free or paid or comes with a premium.

Some of the SEO tools are

• Bing Webmaster Tools (Free)
• Google Analytics (Free)
• Google Search Console (Free)
• ContentKing App (Paid)
• DeepCrawl (Paid)

When we think about Search Engine Optimization we mostly think about Google Chrome as it is the most used search engine. But Google never gives their actual algorithm on how they optimize search results. So it is guessing and analysing the game. Digital marketers try to guess the algorithm using their data analytics skills.

Some ways you can still use SEO in 2021 are,

• Using long-tail keywords
• Adding internal links

Sharing your content on various social media platforms.

Email Marketing

Oftentimes we neglect email marketing but it can be a powerful tool for website traffic, especially from people who have already purchased products from your website. Creating feedback forms or giving extra coupons through personal email can create a sustainable visitor base for your website. Just do not bombard people with repetitive emails and spam their mail accounts.

Implement Microdata

Microdata is a part of technical SEO. Microdata tells the search engine about the content of a page element. Microdata gives labels to individual content chunks so that the search engine can highlight the chunks in searches. Microdata makes it easier for search engines to crawl through your website which helps searchers to easily find your content, which results in more traffic and better business. You can ask your developer team or your digital marketers to identify these chunks of content with Schema language or you can DIY it with HTML/CSS. Study your competitor websites

Study your competitor websites

You can see how good or bad your competitor websites are doing with apps like BuzzSumo. These apps aggregate how well a site is doing concerning its content and shares. This can help you understand what topics are getting the most shares and which contents are trending on social media in your niche society. With that knowledge, you can mirror that type of content in your website to get more traffic.

Spread your content on various platforms

Your website content is not just for your website to have!

You can post it on different media platforms to increase your visibility. You can put your website link along with that so people can reach your website from there.

Some sites where you can post content are

• LinkedIn
• Quora
• Reddit
• Twitter
• Pinterest
• Advertising

Now, this one is kind of obvious but it is also really important for more traffic. Identify your specific goals and find out paid channels that can provide you with similar results. Some ways you can advertise your website or products are through,

• Paid search
• Social media advertising
• Display advertising

Better your ads are more clicks you will get which in return significantly increases your traffic.

These are some ways you can increase the traffic on your website and can create a loyal audience for the long run. Following these tips can most certainly help you to reach your visitor goals and create an organic crowd on your website.

Source:https://faidepro.medium.com/10-ways-to-increase-website-traffic-in-2021-59286014aa8e