1. Define your niche and target audience: Selecting a topic you know and like while understanding who your ideal followers are is crucial for creating content that resonates with them. Tailor your messaging and visuals to appeal to their interests and preferences.
Here some advices to select the right niche for a YouTube channel: Research the competition. Look at other popular YouTube channels in your niche and see what types of content are already being produced. Also analyze the keywords they are using by the others. Consider the potential audience size. While a niche with a large audience can provide more opportunities for growth, a smaller niche can still be profitable if there is enough demand for the content you plan to produce. Look (if possible) for untapped niche. explore areas where there is a gap in the market, where the audience is not being served the content they want to see. Analyze the trends. Look at what topics are currently popular and if they align with your niche. Test the niche. Create a few videos in your niche and see how they perform in terms of views, engagement, and audience retention. Finally, be flexible. Your niche may evolve over time as your channel grows. Be open to new opportunities and adjust your niche as needed.
2. Create valuable content: Providing valuable, interesting and regular content is key to keeping your followers engaged. Focus on creating content that educates, entertains or inspires your followers. You can use tools like Canva and Invideo which is the best platform to create videos. The 'text to video' feature is very useful. Here a link to access a free account
3. Use visuals: Visuals (videos, images, gifs) are powerful in social media, they can make your post more interesting and engaging. Use images and videos to supplement your text and make your content more shareable.
4. Consistency is key: Regularly posting high-quality content will help you maintain engagement with your followers. Establish a consistent posting schedule and stick to it.
5. Interact with your followers: Building a community of engaged followers requires interaction. Respond to comments and messages, and engage with your followers to build a relationship with them. Also propose collaborations for giveaway or spaces.
6. Run a contest or giveaway: Running a contest or giveaway can help increase engagement and attract new followers. Choose a prize that will appeal to your target audience and promote it widely.
7. Use (the right) hashtags: Hashtags make your content more discoverable and increase its reach. Use relevant hashtags and tags to connect with a larger audience and increase your visibility.
Here some tips, research popular hashtags in your industry or niche. You can use tools to find popular hashtags related to your content. Use a mix of popular and niche hashtags. While popular hashtags can help increase visibility, using niche hashtags can help attract a more targeted audience. Create your own branded hashtags. This can help increase brand awareness and make it easier for people to find and share your content. Use hashtags in the caption and in the comments. Also Be careful not to overuse hashtags, it might seem spammy and could cause a negative effect.
8. Collaborate with influencers: Partnering with influencers in your niche can help you reach a larger audience. Collaborate on content and cross-promote each other's profiles. To identify the influencers in your niche and develop a secure collaboration, I recommend you to use a platform like ‘Shoutout’ which allows to connect with legit influencers who will promote your offers on their channels. Check it now, it’s really a powerful tool.
9. Be authentic: Being true to yourself and your brand is important in social media. Avoid buying followers (they will be fake bots) or using spam tactics, as they can damage your reputation and credibility.
10. I will conclude with maybe the most important recommendation: ‘utilize social media tools’ There are many tools available that can help you schedule posts, track analytics, and more. Utilize these tools to streamline your social media management and improve your performance. To manage keywords, tags and hashtags which are crucial if you want to grow YouTube and Instagram channels. One of the best tool for that is VIDIQ. Here an access to the platform, which can be used with a free account for beginners.
Note: some of the links in this articles are affiliate links and if you click on an offer I will maybe receive a commission. however rest assured that the recommended tools are the ones that my team and I use every day.