Top Successful Strategies You Need To Learn From Google’s CSR Protocol

Have you ever wondered why Google is able to stay on top of the game and continue to stand strong among its competitors?

The secret lies in its outstanding CSR protocol, which Google makes sure its consumers, investors, and the media are aware of.

Apart from providing top-notch products and services since 1998, they are also considered to be one of the best corporate businesses. The key lies in their strong corporate social responsibility policy.

They have managed to earn RepTrak’s highest CSR score.

What is CSR?

CSR stands for Corporate Social Responsibility.

In today's modern business world, it is crutcial to adopt a strong CSR to stand out in the game and excel above the competition.

Adopting a strong set of CSR policies allows the business to create a larger impact beyond simple sales and revenue.

A strong CSR will have the below benefits:

• It allows businesses to make a positive impact on a community and environmental scale through their work.
• It allows businesses to support the values they believe in, which in turn helps them to contribute positively and build trust with the consumers.

Consumers are more likely to trust and support businesses that have a strong CSR. This instills feelings of contribution in the customers, where they feel that they are contributing to their responsibilities towards the social and environmental factors by supporting a business that has strong CSR protocols.

Benefits of the CSR Protocol

● Build trust between consumer and business

● Raise awareness to current social and environmental issues

● Encourage positive impactful social change

● Allows the business to build a great online reputation

● Results in great recruitment and retention of talented employees therefore helping to boost productivity and engagement in the workplace.

It has now become more important for Corporate Businesses to implement CSR into their protocol and make it known clearly and publicly.

If you look to lead, invest at least 40% of your time managing yourself — your ethics, character, principles, purpose, motivation, and conduct. Invest at least 30% managing those with authority over you, and 15% managing your peers.”

-Dee Hock founder and former CEO of the Visa credit card association.

Examples of how CSR can be implemented

There are different ways CSR can be implemented.

The following below methods are one of the few ways to implement CSR in the company. Some are simpler than others, such as participating in social volunteering activities, fair trade and charity.

This creates a big impact and influence on the vibe of the company, its employees, and creates a positive impact on the customers as well.

1. Reducing Labor Footprint

2. Improving Labor Policies

3. Participating in Fair Trade

4. Participating in charity

5. Participating in Social Volunteering Activities

6. Contributing to Environmental Issues by implementing Corporate policies

Google’s CSR Protocol

Lets have a deep look at Google's current CSR protocol which has earned it rewards and a strong reputation among its competitors.

Through services such as Gmail, they have allowed other users to reduce their environmental impact.

2. Strong stance against social issues

Google’s CEO, Sundar Pichai is outspoken and supports social issues clearly in order to support and raise awareness.

3. Less Energy Use

Their data center uses 50% less energy than other global corporate businesses.

4. Renewable Energy

Google spent over 1 billion dollars on renewable energy projects.

5. Environmentally Friendly Initiatives

Google is one of the top companies that attempt to incorporate sustainable materials to help the environment.

What Can You Learn From Google

As a caring human, it is important to use your platform to advocate for environmental and social issues.

This becomes more important if you are a content creator, business owner, or freelancer it becomes necessary to monetize your audience and advocate for global issues and raise awareness.

This will help you gain attraction while doing your job as a responsible member of the community.

“92% of consumers have a more positive image of companies that support social issues and environmental efforts ”

— ReputationManagement.com

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About The Author

Noor is a second-year business student at Tredu and an owner of multiple digital businesses since 2016. She is passionate about marketing and content creation. She recently launched her YouTube channel specializing in holistic healing.