- New international privacy regulation, increasing consumer demand for data ownership fuel SRAX’s growth as competition lags behind
- SRAX poses attractive investment opportunity offering high growth backed by highly valued, data-based business model
Today’s consumers are savvy about their data – recent regulations like California’s Consumer Privacy Act (CCPA) have given citizens the choice over whether they release their digital data, and many are opting out. This has left brands searching for mechanisms to reveal information about their target audiences and data companies scrambling to comply to new regulations. One company at the forefront of this new data era is SRAX Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company offering a way for all stakeholders – brands, consumers and advertisers – to earn a piece of the data pie.
SRAX’s novel technology is revolutionizing the data collection market. The Company developed two flagship products – BIGtoken, which collects consumer data and SRAX IR, which collects public company data from the stock market. The Company has achieved significant revenue milestones in 2019 and expects to grow on the back of a global momentum underpinning the data collection landscape. The momentum is built upon the growing recognition that data is one of the most valuable resources in the modern economy and, also, that data owners should benefit from the data they create – a movement recognized by new regulations being introduced around the world.
BIGtoken is a unique digital marketing product that leverages consumers’ increasing awareness of the value of their digital data to create a symbiotic relationship with brands hoping to access this data. BIGtoken allows consumers who register with the platform to own and earn from their data, as these datasets are sold to consumer brands’ marketers. Major brands in the CPG, automotive, investor-relations, luxury and lifestyle verticals then utilize this data to understand and serve their target market and core customers. Due to its forward-thinking strategy, SRAX has already attracted leading CPG brands such as Proctor & Gamble, Kraft, Sun-Maid and a variety of others. At the same time, the platform allows consumers to make money from selling the data they are creating as part of their digital footprint.
“We’re getting a lot of brand recognition around BIGtoken because of the California Consumer Privacy Act (CCPA), which is a law that’s been implemented in California for privacy and also GDPR in Europe, and there are thirteen other states that are issuing a similar type of laws,” SRAX CEO Christopher Miglino stated in an interview with NetworkNewsWire’s Stuart Smith (http://nnw.fm/3L4p3). “We are very lucky to be positioned to be able to capitalize on that.”
The CCPA was created in response to the public’s demands. The new law came into effect on January 1 of 2020, granting consumer rights relating to access, deletion and sharing of personal information collected by businesses. By putting power in the hands of the consumer, BIGtoken has been experiencing rapid growth, with three to five thousand new users joining daily. In an environment that is only going to grow in its scrutiny over consumer data collection and management, the addressable market is poised for growth, and SRAX appears to be at the forefront of the trend.
The second flagship product that the Company developed is SRAX IR, a platform that helps public companies communicate with their current shareholders and also engage more effectively with potential investors by leveraging data that tracks investors’ behavior in the stock market. The product collects data about stock buyers’ and sellers’ activities in the market to uncover trends in their behavior over time, helping public companies track return on investor outreach programs.
SRAX’s diversified business model generates multiple income streams across the world’s largest markets, from North America and Europe to massive markets in India and Mexico (http://nnw.fm/6cHBc). It has a solid growth foundation backed by the irreversible movement that recognizes the value of data in today’s data-driven economy while acknowledging consumers’ heightened demand for data privacy and ownership. SRAX is a pioneer in this nascent globally scalable market and is uniquely positioned to profit from being at the front of the pack in a space that is yet to experience rapid growth. With a business model that opens up virtually limitless monetization opportunities, SRAX is an attractive investment opportunity for investors who seek growth backed by fundamental driving forces.
“We have some amazing plans for 2020,” Miglino stated, adding that “2020 is when we’re going to start seeing both BIGtoken and SRAX IR starting to contribute to the top line for the Company.”
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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