Zalando - a short bio

Brands

Zalando - a short bio

The headquarters of European e-commerce group Zalando SE are in Berlin, Germany. The business follows a network model that offers fashion and lifestyle items to its consumers in 17 European markets. In Germany Zalando was founded in 2008. The Swedish company Kinnevik is Zalando's biggest stakeholder, with a 32 per cent share. Zalando was founded in 2008 by Rocket Web, Robert Gentz and David Schneider, initially under the name Ifansho. Zalando was originally inspired by US online retailer Zappos.com and focused on footwear sales. In 2012, Zalando began operating outside of Germany offering distribution to Austria. In 2010 the company started operations in the Netherlands and France and added apparel to their portfolio. In 2011 it opened online shopping sites in UK, Italy and Switzerland. The following year Zalando spread to Sweden, Denmark, Finland, Norway, Belgium, Spain and Poland. Since 2013 Zalando has turned the use of examples by East Tech companies, particularly China, into a digital platform in Europe. Emulating Chinese companies, Zalando set out to become a digital shopping centre that would also allow fashion houses and retailers to make transactions through the Partner Program but with little Zalando feedback. In 2014 Zalando was listed on the Frankfurt Stock Exchange. Since 22 June 2015 Zalando has been a member of MDAX. In 2015 Zalando began working with Topshop and started selling items online. Ads featuring the model Cara Delevingne is broadcasted in Germany, Switzerland and France. Zalando purchased the fashion trade fair "Bread & Butter" in June 2015, with the goal of opening the globally important event as a "concept festival" to a broader audience. Zalando's first edition of "Bread&Butter" was held in 2016, drawing 20,000 guests to the Berlin Arena. In 2018, Zalando launched Beauty in Germany, Poland and Austria and opened a beauty concept store in Berlin offering a variety of beauty products that constantly evolve. Zalando has introduced the beauty and health products of men to its list, and launched the loyalty programme "Zalando Plus" for customers in Germany. In February 2018 Zalando expanded her relationship with physical stores in Germany. In June 2018, Zalando expanded his operations toward Ireland and the Czech Republic. Through the new distribution facilities of Zalando the markets are served. In November 2018 Zalando revealed that due to a strategic change "Bread&&Butter" would be discontinued. Zalando opened a new logistics facility in Brunna, Sweden in early 2019 and handed over its first own logistics facility to Fiege Logistics in Brieselang, Germany. Zalando operates a customer-centered retail strategy that aims to be "the starting point for fashion" in Europe. It currently offers more than 300,000 products from around 2,000 different brands in fashion and lifestyle. The main operations of Zalando are carried out in Germany, with centralised management headquarters in their Berlin headquarters. The business employs more than 6,000 workers in Berlin and more than 15,000 in total. More than 2,000 staff are dedicated to Technology at Zalando's Tech Centers in Munich, Dublin and Helsinki, software centres in Erfurt and Mönchengladbach, and Ad Tech Lab in Zalando, Hamburg. Around 7,000 employees are working at eight Zalando distribution locations. The business also operates an off-price app, Zalando Lounge, as well as several discount stores in Germany. The company operates in the following countries: Australia, Austria, Switzerland, France, Belgium, the Netherlands, Portugal, Italy, Spain, Poland, Sweden, Denmark, Finland, Norway, Ireland, the Czech Republic, Luxembourg and the UK. According to statements by the German Federal Economic Ministry, between 2007 and 2012, the German newspaper Bild reported that Zalando received approximately € 3.3 million in regional growth subsidies. Zalando has applied for grants for the 2013 financial year. The Deutsche Mittelstandsnachrichten claimed that the Samwer brothers ' business model is predicated on the use of foreign capital and cheap labour to rapidly grow a product, selling it as soon as possible. In November 2015, the Center for Protection against Unfair Competition in Germany filed a lawsuit alleging that Zalando had misled consumers about the price of these products, implying that they had to move quickly to p

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