Prêt-à-Porter? I Think Not.

What Is It With The Ugly Clothes At Runway Shows?

Prêt-à-Porter? I Think Not.
Photo by Chalo Garcia on Unsplash

I bet you have probably seen the weird runways pieces. A blanket skirt or a chicken shoes or whatever god awful designs are out there. You are probably wondering, Who would buy this? Or Who would design this? The reality is, most of the eccentric styles you see have one real intention – comparatively inexpensive ads.

It turns out that designing a dress that looks remarkably similar to the set dresses of American Horror Story and displaying it prominently in a fashion show is a comparatively cheap route to get attention drawn towards a designer's work.

Ludicrously eccentric or over-fabulous clothing pieces would inevitably raise the attention level of the press and, as a consequence, the looks featured at high fashion shows have increasingly become more extravagant over the years. Treat it as a modeling war where the objective is to make an unimaginably sculpted woman/man look as good as possible on the runway, while in something obviously not meant to be worn.   

Going past the customer, this kind of exhibition is often used as a training ground for artists to showcase their talents by showing the limits of what can be achieved with different components and fabrics.

It should also be duly noted that although the clothes shown on runways throughout haute couture shows are usually never meant for purchase, they frequently affect fashion in many ways. Such effects can be as slight as the color scheme seen during a given show or the simple silhouette of the garments on display.

Further Understanding The Terms....

The frequently misunderstood and abused terms in fashion are 'Prêt-à-Porter' and 'Haute Couture.' While these words are loosely tossed about by the most experienced designers, in truth, the two have precisely unique definitions.

Firstly, it's crucial to know the specific words behind all these cute sounding French phrases. 'Prêt-à-Porter simply says 'ready-to-wear.' 'Haute Couture' is commonly utilized to label 'High Fashion.' This isn't that far off, since Haute Couture suggests 'high quality materials and techniques'.

What is Haute Couture?

 A item of Haute Couture is designed to measure the dimensions of a specific customer.

Haute Couture fashion is known to be of the finest quality and the highest price. Although this may be valid for the majority of the time, there are actually clear requirements that a piece well exceeds to be called 'Couture.'  The Haute Couture products are meant to be worn by a few customers, if not just one. No matter how exclusive an item is, it is not Haute Couture unless it is crowned by the Chambre Syndicale de la Haute Couture. Upon the acceptance of the Chambre Syndicale de la Haute Couture, a fashion house is deemed to be Haute Couture under French rule. This is not an simple feat, since there are stringent requirements that the fashion house must follow in order to be considered. Secondly, a fashion house would have a factory in Paris with at least 15 full-time workers. The luxury brand must produce made-to - order items for consumers for at minimum one fitting. These requirements guarantee that the Haute Couture brands offer exquisitely designed items that would be precisely and ideally fitted to the consumer. 

The Main Difference...

The Haute Couture products are of the highest caliber. All handcrafted, these pieces are designed to scale and take a lot of expertise and effort. This degree of efficiency requires greater costs and high end consumers. In other words, buyers with Haute Couture pieces are usually in the top percentile with wealth, since Haute Couture is the best you can afford in the luxury industry. The Haute Couture houses produce a series every summer and winter season. This collections also set the tone for upcoming fashion trends in the Prêt-à-Porter collections. As these collections also derive influence from high fashion.

Prêt-à-Porter is generally available twice a year. Pret-à-Porter collections are most commonly available in before the-seasonal, climate-related and financial aspects. These sets are not made by request. The pace at which clothing companies are able to manufacture Ready-to-Wear collections differs from that of Haute Couture, in that Ready-to-Wear collections are manufactured at greater speeds and volumes. Although they can be of excellent quality and derive influence from the lines of Haute Couture, these designs lack the uniqueness of Haute Couture. Customers may find these products , for example, in department stores or online stores.

Sandra Thuesday
Sandra Thuesday
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Sandra Thuesday

I am a young South American immigrant looking at the world through my eyes.

See all posts by Sandra Thuesday