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Prada - a short bio

by test 2 years ago in designers


Prada A. S.p. Created in 1913 by Mario Prada, this Italian luxury fashion house specialises in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other beauty accessories. The company was founded in 1913 by Mario Prada and his brother Martino as a leather goods shop, Fratelli Prada, in Milan, Italy. Originally, the store sold pet goods, and made English steamer trunks and handbags. Mario Prada didn't believe women should have a role in industry, and so he barred the entry of female family members into his company. Ironically, the son of Mario had no involvement with the firm, so it was his daughter Luisa Prada who took the helm of Prada as her successor and controlled it for almost 20 years. Her youngest daughter, Miuccia Prada, left the organisation in 1970, and finally took over for her mother in 1978. Prada hosts sporadic runway shows on the worldwide fashion calendar, often held at one of the Milan brand venues. Prada also employed architects to design flagship stores at numerous locations, including Rem Koolhaas and Herzog & de Meuron among others. Prada's Milan Headquarters, opened in 2000, is located between via Bergamo and Via Fogazzaro in a former industrial city. Carsten Höller's art sculpture, which takes the form of a three-story metal slide, leads into the inner courtyard from Miuccia Prada's office. Luxottica-made eyewear, launched under the Prada and Miu Miu lines. The perfume was introduced simultaneously with the Puig name. The women's fragrances had been followed by men's fragrances. In 2005 a replica Prada boutique was built as an art installation, 26 miles away from Marfa, Texas. Called "Prada Marfa," the purpose of the structure was generally to disintegrate into its surroundings. Miuccia Prada also provided the 2005 Summer Season collection of accessories and bags. Unfortunately, the plant was looted after completion so reconstruction was necessary. As of 2014, Italian authorities have been investigating Prada for possible tax evasion following the announcement by the luxury goods company of undeclared taxable income. During the inquiry, Prada SpA Chairman Miuccia Prada, Chief Executive Officer Patrizio Bertelli and accountant Marco Salomoni were called for alleged undeclared or falsified tax declarations. Prada's chairwoman faces an investigation after it has been revealed that the company saved about £ 400 m in income from transferring business abroad. Corriere della Sera, an Italian newspaper announced on Friday that Prada and Bertelli had paid 420 million euros to the Italian tax office to end their tax ties. The company's procurement and sales spraes slowed in the 2000's. However, the organisation signed a loose deal with Azzedine Alaia. In 2000 skincare items in the United States, Japan and Europe were introduced in unit doses. A stock of cleaning lotion for 30 days was put on the market at retail price of US$ 100. The corporation agreed to list 30 per cent of the firm on the Milan Stock Exchange in June 2001 to help pay off debts of more than US$ 850 million. Nevertheless, the company declined following a slowdown in U.S. and Japan's luxury goods demand. In 2001, under pressure from his creditors, Bertelli sold half of Fendi's 25.5 per cent interest in Prada to LVMH. The selling received US$ 295 million. In the light of the settlement the investigation proceeded. As of 2016, the claimants have sought dismissal of the case because the debt was settled. On 14 December 2018, Prada was forced to pull a new range of accessories and shows from its stores following allegations that they contained "blackface pictures." When outrage exploded online when a New Yorker saw the character at the Prada's Soho store, Prada scrapped the pieces and condemned the designer in a viral Facebook post for using "Sambo like photos." Former Prada models include Daria Werbowy, Gemma Ward, Vanessa Axente, Suvi Koponen, Ali Stephens, Vlada Roslyakova and Sasha Pivovarova, who appeared in Prada's ad campaigns for six consecutive seasons since the Prada runway show was unveiled in fall 2005. Prada has also used several celebrities as models in their menswear shows and commercials, including Gary Oldman, Adrian Brody, Emile Hirschand, Norman Reedus.



I am a thrill seeker and am always in the lookout for great trails and peaks that offer breathtaking views. Traveling is a passion and I am grateful to have wandered for so long and meet some amazing people along the way.

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