Patagonia: a short bio

Brands

Patagonia: a short bio

Patagonia, Inc. is an American apparel company that sells outdoor clothing and distributes them. The firm was founded by Yvon Chouinard in 1973 and has its headquarters in Ventura, California.] Its emblem is the outline of Mount Fitz Roy, the boundary between Chile and Argentina (Patagonia).Yvon Chouinard, an accomplished rock climber, began selling hand made mountain climbing equipment through his firm Chouinard Equipment in 1957. He worked alone selling his products until 1965 when he assisted Tom Frost in establishing his company and addressing the rising supply and demand problem he faced. Chouinard got rugby jackets from Scotland around 1970, which he wore on camping, as the jacket stopped his back from hurting the camping belt. Great Pacific Iron Works, Patagonia's first store, opened in 1973 at the former meat-packing plant in Santa Clara St, opposite Chouinard's blacksmith shop. In 1981 it merged Patagonia and Chouinard Machinery into Great Pacific Iron Works. Chouinard changed the name Lost Arrow Corporation into Great Pacific Iron Works in 1984. Patagonia has expanded its variety of products to include apparel meant for various sports including sailing. They sell other things including backpacks, sleeping bags, and camping equipment, including clothing. Most decently shaped Patagonia products can be traded for new commodity points beginning in April 2017. The recycled merchandise is cleaned and repaired, and sold on their website called "Worn Wear." Patagonia provides 1 percent of its gross sales to environmental groups by One Percent for the World, an organisation of which Yvon Chouinard was a founding member. One percent for the Planet makes companies donate 1 percent of their annual net income to non-profit, conservation-focused ngos. Patagonia took this initiative to the next level in 2016 and promised to send environmental organisations 100 per cent of Black Friday's profits, totalling $10 million. Patagonia identifies itself as an "activist organisation," which received praise for its innovative family / motherhood leave policies in 2017. The organisation, which is based on four fundamental values. In 2006, Yvon Chouinard, founder of Patagonia, discusses the organization's environmental ethos in his book: "Live a life examined; clean up our own lives; perform our penance; support public democracy; and monitor other enterprises." But over the years they have done just that, and focused on a number of sustainability projects. Patagonia sponsored a boycott of the Outdoor Retailer trade show traditionally held in Salt Lake City, Utah in February 2017, leading to the passage of legislation by the state legislature in Utah that would transfer federal lands to the Government. Patagonia has replied to a request for the Trump administration by Utah Governor Gary Herbert to revoke the recently created Bears Ears National Monument in southern Utah. Despite support from several organisations for the Patagonia-led boycott, event promoter Emerald Expositions said it did not endorse a Utah bid to continue to host the Outdoor Retailer trade show and would move the exhibition to another venue. Four Paws said Patagonia used force-fed geese feathers and downs from live-plucked downs in 2012, British animal welfare group Four Paws said. In a post on their website, Patagonia denied the use of live-plucking but claimed it had used down procured from the foie gras market. As of the fall of 2014, Patagonia said it used 100 percent traceable down to guarantee that the birds were not forced-fed or live-plucked, and that they were not combined with down from unknown sources. In February 2005, PETA challenged Patagonia's purchase of Australian wool for the practise of mulesing. Patagonia has then moved its wool supply from Australia to South America and the cooperative Ovis 21. In August 2015, however, PETA released new video footage showing how cruelly sheep were treated at 21 farms in Ovis. Which led Patagonia to ban the import of yarns from Ovis 21.

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test

I am a thrill seeker and am always in the lookout for great trails and peaks that offer breathtaking views. Traveling is a passion and I am grateful to have wandered for so long and meet some amazing people along the way.

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