CARTIER International SNC, or simply Cartier, is a conglomerate of luxury French products which produces, produces, distributes and markets jewellery and watches. The undertaking was established by Louis-François Cartier in Paris in 1847, and remained under family control until 1964. The firm maintains its headquarters in Paris, since it was a wholly owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three temples in London, New York, and Paris. Cartier was created by Louis-François Cartier in Paris, France in 1847, when he inherited the workshop of his master, Adolphe Picard. In 1874, Louis-François ' uncle, Alfred Cartier, took over the company but it was the sons of Alfred, Charles, Pierre and Jacques who created the brand name worldwide. Louis had a branch in Paris, then moved to the Rue de la Paix in 1899. He was responsible for some of the company's most popular products, including mystery clocks, fashionable wristwatches, and exotic orientalist Art Deco designs, including the vivid jewels of "Tutti Frutti" The World Wide Fund for Nature released an official report in December 2018 promising environmental scores for 15 major watch manufacturers and jewellers in Switzerland. Cartier was ranked No. 2 of the 15 manufacturers and, along with 3 other manufacturers including Vacheron Constantin and Jaeger-LeCoultre, obtained an overall environmental rating as "Upper Midrange," suggesting that the company has taken significant measures to resolve the environmental and climate change effects of its manufacturing activities. According to Cartier's official company report, the organisation is committed to conducting projects in an environmentally sustainable way and to reducing negative environmental consequences. In 1981 Alain Dominique Perrin became President of Cartier SAA and Cartier International. Next year, wife Micheline Kanoui of Joseph Kanoui became head of jewellery design and launched her first range called "Modern Joaillerie." In 1984, Perrin founded the Cartier pour l'Art Contemporain Foundation to bring Cartier into the 21st century by allying with living artists. In 1986 Perrin was appointed by the French Minister of Culture to head the "Plan sur le mécénat d'entreprise" Two years later Cartier retained a majority interest in Piaget and in Baume & Mercier. In 1989/1990, the Musée du Petit Palais arranged an exhibition of the collection Cartier, "l'Art de Cartier" In 1991, to coordinate the first trade show held on April 15, 1991, Perrin founded the Comité International de la Haute Horlogerie (Comité International de la Haute Horlogerie). This has grown into an annual meeting place in Geneva for professionals. The next year the second exhibition "l'Art de Cartier" took place at the Hermitage Museum in St Petersburg. The "Vendôme Luxury Company" was established in 1993 to merg as a single company Cartier, Dunhill, Montblanc, Piaget, Baume & Mercier, Karl Lagerfeld, Chloé, Sulka, Hackett, and Seeger. In 1994, the Cartier Foundation moved to the Rive Gauche, and opened offices in a building designed by Jean Nouvel. The next year a big exhibition of the Cartier Antique Collection took place in Asia. In 1996, the Lausanne Hermitage Museum in Switzerland displayed "Splendors of the Jewellery," celebrating the one hundred and fifty years of Cartier's work. In 2012, Richemont bought Cartier from the South African Rupert family, and Elle Pagels, a 24-year-old granddaughter of Pierre Cartier. Within the jewellery and watchmaking industries there are general questions over the lack of transparency within industrial processes and the sourcing of essential raw resources such as gold, which is a big cause of environmental issues such as pollution, soil degradation and deforestation. The situation is especially poor in the developing world, which are big gold producers such as China, Russia and South Africa. It is estimated that the watch and jewellery industry uses more than 50% of the world's annual gold production, but most watch companies are reluctant or unable to show where their raw materials come from and whether products producers use environmentally friendly sourcing techniques.
About the author
I am a thrill seeker and am always in the lookout for great trails and peaks that offer breathtaking views. Traveling is a passion and I am grateful to have wandered for so long and meet some amazing people along the way.