Pac Roots Cannabis Corp. (CSE: PACR) Positioned to See Profitable Fall; 100% of Hemp Harvest Under Sales Contract

• Genetics-based cannabis cultivation optimizes specific factors including THC and CBD concentrations
• PACR is acquiring 100% interest in firm holding 250 acres of land in Fraser Valley, British Columbia
• Company is nearing completion of a 20,000 square foot cultivation facility to focus on genetic development, preservation and propagation of elite cultivars

Pac Roots Cannabis (CSE: PACR) uses a genetics-focused strategy to produce premium-quality, industry-leading cannabis strains that are not available in the regulated market. The Company’s innovative first-mover cultivation and production approaches are solidifying its reputation in the industry as a purveyor of genetically optimized premium-grade cannabis strains which are able to be tailored for a variety of purposes. With 100% of its next hemp harvest under sales contract at fair market value, the Company is poised to reap profits from up to 700,000 pounds of biomass scheduled to start harvest on October 15, 2020.

Genetics-based cannabis cultivation employs artificial selection and marker-assisted breeding, enabling cannabis producers to optimize for the end-use of the resulting crop. Qualities such as size, color, smell, density and texture factor heavily into how custom strains are differentiated—particularly those optimized for specific concentrations of tetrahydrocannabinol (“THC”) or cannabidiol (“CBD”). Besides giving cannabis cultivators the power to maximize product quality, the ability to genetically modify the structure of cannabis plants can also boost profitability through increased plant yields by selecting for larger and more numerous buds on each plant, ultimately enabling companies like Pac Roots to generate maximum quality and yield.

Through a joint venture with Rock Creek Farms, Pac Roots embarked on the 100-acre premium CBD hemp cultivation project after receiving a hemp cultivation license from Health Canada in May 2020. Following several weeks of preparation, planting of approximately 130,000 premium hemp CBD plants across two 50-acre parcels commenced in mid-June. Along with utilizing the rich native soil, the Company employed both traditional and customized farming techniques that include custom nutrients, systematic planting of stress-tested resilient cultivars, and advanced weed control measures along with complex irrigation systems to ensure each plant site is provided with optimal nutrients and spring water delivery.

Known widely as the “Napa Valley of the North”, the hemp plantation is located in the “Golden Mile” of the South Okanagan Valley, considered to be one of Canada’s best outdoor growing climates. Along with the Golden Mile project, Pac Roots is also in the process of acquiring all the issued and outstanding shares of a firm holding 250 acres of land in the famed Fraser Valley region of British Columbia—in addition to completing another 20,000 square foot cultivation facility in Lake Country, British Columbia.

Following the receipt of its cultivation license in Q4 2020, the facility will feature 7,600 square feet of growing space that will enable the Company to cycle through an elite line of over 350 unique, high-grade quality cultivars.

Cannabis-based products are gaining widespread acceptance in society across a wide range of demographics. As use-cases for CBD increase, the ability to enhance and customize various strains through their genetic makeup is becoming an important priority for industry cultivators. With a genetics-focused approach towards cannabis production, PACR is positioned to create an impact on the industry through its focus on the quality cultivation of industry-leading cannabis strains.

For more information, visit the company’s website at www.PacRoots.ca.

NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at http://nnw.fm/PACR

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