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8 Skills That Will Make You A Professional Content Manager

Imagine your business is a Mercedes. In this case, content marketing is the number of horses under the hood. You can forget about online promotion without a content strategy. It is the content that creates a reliable connection between the company and the consumer.

By Michail BukinPublished 2 years ago 3 min read
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8 Skills That Will Make You A Professional Content Manager
Photo by Austin Distel on Unsplash

If a few years ago it was possible to take a student “to fill the Vkontakte group”, now this will not work.

To reach the next level, you need a well-thought-out action plan and quality materials. The content manager deals with all this.

Without a “higher education” they don’t take anywhere.

This is the case when they will take without higher education. It doesn’t take five years to become a great content manager. Online marketing is booming. What was in trend a week ago is no longer relevant now. Waiting until there is enough knowledge to get started is not the right decision.

Today you can take courses with the basics and immediately plunge into practice. Working on small projects, continuous learning, and trend monitoring, boldness and audacity are what distinguishes a professional content manager.

Explore copywriting.

The first and foremost thing a content manager should have is writing skills. Writing powerful texts in an era when the reader’s attention is very difficult to grab is the key to success.

Sometimes the content manager has to write and edit everything himself.

Sometimes it is enough to be able to distinguish cool text from ordinary and correct the work of the authors.

Learn the principles of content promotion.

Writing cool stuff is only half the battle. The other half is to promote it correctly. If you do not work with promotion channels, even the highest quality material can disappear without a trace.

A content manager must understand the different ways to promote. Be able to analyze the target audience. Find places where it is better to influence her. Know the principles of SMM and e-mail marketing.

Learn to analyze.

The main difference between a content manager and a “site filler” is the ability to use analytics tools. It is impossible to intuitively work with your target audience and feel the content that suits them. Analytics gives a clear understanding of what content is worth creating and how it is appropriate to distribute it.

Learn to work with website builders.

Enough basic knowledge about the creation, operation of sites, and optimization methods. There are times when you urgently need to fix something in the work of the site with your own hands.

Explore product management.

Content is the product of a content manager. A specialist cannot do without knowledge of product creation. In order for the content to meet the goals and solve the problems, to be unique, specific knowledge is needed.

The content manager needs to know how to improve every aspect of the content. He must see the final result and correctly set tasks for designers and authors.

Learn to efficiently organize your workflow

A good specialist knows how to control time. This is especially true for the content manager.

Learn how to manage work time, use project management tools, master techniques to combat emotional and work burnout.

Delegate.

If you have a great desire to do everything yourself, then the profession of a content manager is not for you.

A good specialist will never do a great project on his own. Or he will, but for a very long period of time.

Learn to delegate your tasks. Use freelance services, outsource writing to copywriters, and create visuals for designers.

But this does not mean that you can transfer all the work to others and go to rest. Supervise their actions, correct their work on time, make edits, and control deadlines.

Pump up your communication.

It is believed that the content manager locks himself in a room and communicates with the outside world only via email. This is absolutely not true. Yes, a specialist spends a lot of time for correspondence and communication in work chats, but he often communicates at online conferences and offline events.

Learn the rules of business correspondence, improve your persuasion and argumentation skills, pump your communication skills. This will only help when working with creative people and clients.

A good content manager should also have the following personal qualities:

  • good learning ability;
  • attentiveness and perseverance;
  • ability to react quickly and broad erudition;
  • spatial thinking;
  • the ability to easily navigate unfamiliar topics;
  • literacy and efficiency.

The profession of a content manager is one of the most trending, interesting, and creative professions.

Improve the skills you need in your work and look for projects where you can realize yourself.

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About the Creator

Michail Bukin

Creative Writing Expert and Ambitious Stutterer

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