There are a lot of things in life that are completely out of our control. Earning money from our craft, however, is rarely one of them.
Today I’m going to show you step by step how I repurposed my old unwanted stories and in less than 3 months, I made thousands of dollars from them.
When I first set foot into the world of online writing, all I had was a heart full of passion and a modest amount of knowledge I gathered from an online blogging course.
After a year of relentless trying, I braced myself for the worst possible outcome — not earning a dime from my writing.
I thought this was the ‘norm’ because every writing forum and every blog I encountered reinforced the idea — that becoming a writer is hard, but getting paid for your work is a whole other challenge.
If you’re a writer, you might have encountered similar beliefs along the way.
However, it appears I was mistaken! And so are those who are dishing out such advice.
You don’t have to write mindlessly for months before seeing any results
If you can write one blog post, chances are, you can turn it into another ten, potentially increasing your earnings tenfold.
Many writers make the mistake of confining themselves to one primary source; a personal blog or an online platform. And there’s nothing wrong with that, if you have the patience of a saint and your main intention is to never get noticed.
But let me ask you a question. Do you know the real reasons behind not making enough money from your writing?
Let me tell you a short story.
Four years ago, I made the difficult decision to close my blog I poured my heart and soul into. I wrote daily for an entire year; sharing my expertise in topics like spirituality and mindfulness.
However, the results were far from satisfying. After twelve months, I counted my losses and found myself drowning in self-doubt, regretting ever believing I could make it as a writer.
While I was licking my wounds scrolling through the internet one day, I came across a story. It sounded very similar to many of my previous blog posts. And this was the moment the lightbulb finally went off — Hallelujah!
“It turns out that my efforts didn’t have to go down the drain. All my hard work wasn’t in vain.”
Following some initial research, I quickly discovered that there was an audience who would likely enjoy my stories.
Furthermore, digging deeper into some insights, it became evident that there were people who would probably be even willing to pay for my stories.
# LESSON №1 — Repurpose Your Content Strategically
“Never let the results of one platform determine your success.”
After a short pause, I got myself together and this time, with the intention to succeed, I marched forward into the wilderness.
The words that rekindled my hope came from an unexpected source — a story I stumbled upon in a women’s magazine, Cosmopolitan.
As I accessed the magazine’s digital version online, I delved deeper into reading. And soon, I started to see:
- a trend
- the stories were resonating
- best of all, they all kept repeating
This time it was becoming clear that I was sitting on a mini goldmine. With hundreds of stories at my disposal, I promptly set to work to find them all a new home.
The plan that turned my ‘useless’ old stories into a profitable income
I always dreamed about seeing my stories featured in a magazine.
The truth is, I never really took any action. And as we all know, action is the only thing that distinguishes aspirations from reality.
It’s never easy to overcome heartache, especially when your dreams have been shattered. But remember,
“One man’s trash is another man’s treasure.”
After dedicating an entire week to research, reading magazines, analysing articles, and looking for a new home where I could repurpose my old, unwanted stories — I discovered three things about newspapers and magazines:
- they all publish similar stories over and over again — the editors know what the readers want and because they fulfill their curiosity, readers keep coming back for more.
- you as a writer can write for many niches, not just one — many writers think that a niche is not necessary. However, the truth tells a different story. As I was wholeheartedly committed to rehoming my neglected stories, it became apparent what set the top publications and magazines apart when it came to profitability — they all cater to specific niches or target audiences.
- if you want to make money as a writer, you need to start tailoring your content to meet various needs and repurpose your stories. This is by far the easiest and best way to generate profit from your craft.
# LESSON №2 — Invest Time in Longfrom Writing
If you can write one blog post, chances are you can turn it into an e-book.
A lot of writers make the mistake of sticking to shortform writing when in fact, research shows that your dedicated audience prefers depth and detail.
It’s okay to write a quick post, say a story about ’10 ways I changed my life in 3 months’ and get paid between $200– $500 dollars for it, but think longer term.
Imagine delving deeper into the topic and letting your readers into some juicy details and nuances. Not only you will fulfill their desires, you are more likely to build authority and gain trust and respect from your readers.
If you seriously want to make money from writing, you need to start thinking strategically. And remember:
“It’s not about working harder, but working smarter.”
Steps to take to turn a blog post into a profitable e-book
I’ve written over 20 e-books in the last year alone. They vary from ‘How to’ tutorials to more in-depth self-development guides. They all started off as a blog post and have turned into a profitable returning income stream.
# LESSON №3 — Invest in Self-promotion and Networking
Initially, I underestimated the importance of self-promotion and networking in the online writing world. I believed that if I wrote quality content, readers and clients would magically find me. However, the internet is a vast space, and competition is fierce.
I wish I had started building my online presence and network from the beginning. Social media platforms like LinkedIn, Twitter, and Instagram are powerful tools for connecting with fellow writers, potential clients, and readers interested in your niche.
Don’t be afraid to put yourself out there, share your work, and engage with others in your field. Over time, this effort will pay off with more opportunities and a broader reach.
P.S.: Remember, writing online doesn’t mean you have to stick to one thing only. You, as a person, have many interests and experiences. Find the right audience, use the strategy I outlined above and you will be on your way to achieving great things.
Thank you for reading & happy writing
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