Ways To Get Attention Through Effective Use Of Color

Working with color can be one of the most complicated phases of any design process. In the case of a web interface, if you are lucky, you already have a defined brand guide, so you can use the color palette that is proposed in the logo. Although on some occasions, it may be necessary to add colors as an accent.

Color has many uses in designs. One of these is to capture or attract the attention of users or visitors in a certain area, section or element. In this article, we mention the ways color can be used as a means to capture the attention of your users.

In titles or subtitles to further differentiate them from the body of text

Although the most common way to highlight your texts is through size and typography, you can also use color to achieve it. Both a higher score and a different color can be used to further differentiate the titles or subtitles of the text body.

You can also use this same technique when you want to highlight words in a certain phrase. But you must make sure that the selected color not only contrasts with the background but is more vibrant than the main color of the titles or texts to improve the effect. Often, this involves adding color to the palette you had already created and it can be difficult to find a balance. However, if applied correctly it is a fairly effective strategy.

A variation of the described technique may be to place a colored rectangle as a background after the word you want to highlight. In this way, the color of the title is maintained in its entirety because the specific word is distinguished by the rectangle or square of color that has been placed as the background.

As decorations to create a focal point

It is possible to find photographs with decorations on some websites. These decorative elements are shapes or simple lines. The photograph may contain a scene or be an openwork object. In the first case, since there is a scene, the decorative elements are usually placed on certain specific areas and even the fact of placing decorations has a purpose because they attract the users to those areas. To achieve a greater effect, a color that contrasts with the predominant colors of the photograph will be used.

In the case of working with openwork objects, the decorative elements can be colored splashes under the main element, so that it would function as a kind of background to attract more attention to the main object of the design.

As we have explained, in both cases, the main objective of these colorful forms is to attract the attention of visitors to a specific element and can be achieved thanks to the use of colors that have good contrast with the background.

To enhance the contrast in call-to-action buttons

Call-to-action buttons are placed on the vast majority of websites. These buttons, as their name indicates, serve to tell the users the action to take. This action is directly related to the conversion rate, so in some cases, it could be accessing a free trial, while in others, it could simply be subscribing to a newsletter.

Both the phrase used to indicate the action and the color are essential in these buttons. The action should be clear and short so that the text can fit smoothly in the way it is used for the button. Similarly, the color should have a contrast with the background and the text color, not to mention that you should take into account the vibrancy of the colors used as a call-to-action button to capture the attention of your visitors immediately.

Making use of monochrome

Monochrome is an option for fully valid color palettes. Despite what you might believe, it is possible to highlight elements with a monochromatic color scheme. Since you work based on a single tone, you must modify the saturation and brightness to obtain variations of that tone or hue that look darker, lighter or more vibrant as desired. This is how you can obtain a monochromatic color palette that contains variations of the main or initial color so that it is possible to create contrast when necessary.

As with the creation of any chromatic harmony, for monochrome, it is also necessary that you experiment. It is also essential that you be clear about the number of colors you need for your color palette. The number may be extensive, particularly if you are going to include illustrations.

In conclusion

Color is a powerful design tool that helps generate a certain environment in your designs. It allows you to convey emotions or feelings, reinforce a message, improve the readability of the content, among other useful uses. Of course, this is only applicable if the color is used effectively.

As we have already mentioned in this article, one of the main uses of color is to serve as a means to capture attention. For this reason, when using a color palette, the background, primary and secondary colors are determined, as well as the accent color to know exactly in which areas or elements the selected colors will be used.

Author Bio:

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.