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The Top Tools For Unmoderated Usability Testing

If you want to make sure your product is user-friendly, you need to do some usability testing. But what are the best tools for unmoderated usability testing?

By Chitika InsightsPublished 2 years ago 3 min read
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The Top Tools For Unmoderated Usability Testing
Photo by Dan Cristian Pădureț on Unsplash

If you want to make sure your product is user-friendly, you need to do some usability testing. But what are the best tools for unmoderated usability testing?

What Is Unmoderated Usability Testing?

Usability testing is a method of testing that helps determine how easy it is for users to use a particular product or service. It can be used to test anything from websites to apps to physical products.

There are two main types of usability testing: moderated and unmoderated. Moderated usability testing is conducted with the help of a moderator who supervises the user as they use the product or service. Unmoderated usability testing, on the other hand, does not involve a moderator. Instead, users are given tasks to complete and are then asked to provide feedback.

Unmoderated usability testing is often conducted online, using tools such as screen-sharing software. This type of testing can be particularly helpful for testing products that will be used by people in different locations.

The Benefits Of Unmoderated Usability Testing

1. Unmoderated usability testing can be done remotely, which is convenient for both testers and companies.

2. Testers can work at their own pace without having to worry about being timed or having to stick to a schedule.

3. Unmoderated usability testing can be less expensive than moderated usability testing because it doesn’t require a moderator or expensive testing software.

4. Companies can get more feedback from unmoderated usability testing because they can test with more people for a longer period of time.

How To Conduct Unmoderated Usability Testing

There are a few different ways that you can go about conducting an unmoderated usability test. One popular method is to use modern on-demand tools like Poll the People and UsabilityHub. With this method, you’ll can select your participants and launch a test with a expert-created template within minutes. The panel respondents complete the survey and you have your results within minutes.

The Advantages Of Unmoderated Usability Testing

There are several advantages to using unmoderated usability testing in your research.

First, unmoderated testing can be done quickly and easily without having to schedule participants or pay for a moderated testing service.

Second, unmoderated testing allows you to reach a larger number of potential participants, including people who might not be available for a moderated session.

Third, unmoderated testing provides more naturalistic data since participants are carrying out tasks in their own environment. This can be helpful in understanding how people will use your product or service in the real world.

Finally, unmoderated testing can be a more cost-effective option than moderated testing, especially if you are working with a limited budget.

The Top Tools For Unmoderated Usability Testing

There are a few different types of tools that are commonly used for unmoderated usability testing. These include user testing tools, screen recording tools, eye tracking tools, and user event tracking tools.

User testing tools let you put your digital assets in front of real users on a panel. The users interact with your designs, ads and messages and answer your questions. Common such tools are Poll the People, UsabilityHub and UserTesting.com

Screen recording tools allow you to record what users are doing on their screen as they use your product. This can be helpful in seeing how users interact with your product and what issues they may encounter.

Eye tracking tools allow you to see where users are looking on their screen as they use your product. This can be helpful in understanding what users are focusing on and what areas of your product may need more attention.

User event tracking tools allow you to track events that users trigger as they use your product. This can be helpful in understanding how users are using your product and what areas are causing them difficulty.

Bonus Tip: How To Use Unmoderated Usability Testing To Improve Your Website

There are a few things to keep in mind when using unmoderated usability testing to improve your website.

First, make sure you have a clear goal in mind for what you want to test.

Second, create a realistic test scenario that accurately reflects how users would interact with your site.

Third, choose participants who are representative of your target audience.

Fourth, launch the test using modern on-demand platforms. This can be done within minutes using platforms like Poll the People and UsabilityHub.

Lastly, analyze the results and make changes to your website accordingly.

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About the Creator

Chitika Insights

Chitika Insights was the research arm of online advertising network Chitika. After Chitika was shut down in 2019, Chitika Insights hosts some of Chitika’s research reports as a public service. Visit our website https://research.chitika.com/

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