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How to keep your business afloat during a recession

As a business owner, you already have your hands full.

By Deladem KumordziePublished 2 months ago 7 min read
How to keep your business afloat during a recession
Photo by Microsoft Edge on Unsplash

As a business owner, you already have your hands full. You're trying to manage employees and customers, keep up with the latest news in your industry and expand into new markets. Under normal circumstances, this might be enough pressure to cause you to stay awake at night worrying about how you're going to make it through the next day. However, when faced with an economic downturn, these everyday challenges can seem insurmountable for small business owners who are already struggling under the weight of falling revenue due to fewer consumer purchases or decreased advertising budgets.

If you've ever wondered how some businesses manage to stay afloat during a recession while others fail entirely—or if you ever wondered how any business survives at all—this article will provide an overview of how even small businesses can thrive during economic hardship. By gaining insight into how other companies have managed their own finances in tough times (and what mistakes they made along the way), we hope that our tips will help guide you through some of the most difficult financial decisions facing your company today:

Assess your financial situation.

- Assess your financial situation. You may be able to weather the storm by taking a look at your assets and liabilities, your cash flow, and other factors. For example:

- Assets include the value of any physical assets (such as property or equipment) that you own. Liabilities include debt owed on loans and credit cards. These are often referred to as “fixed” when they represent long-term obligations that can't be easily cleared out in a short period of time; however, these can also refer to negative cash flows due to loss-making business activities or investments already made – including fixed costs such as rent payments even if these aren't due until later months/years.

- Cash flow is the amount of money coming into a business minus the amount going out over time (usually monthly). A positive cash flow means that more money was brought into than spent during those particular periods; conversely, if there's negative cash flow then more went out than came in! When looking at this metric consider both inflows (e.g., sales revenue) and outflows (costs such as wages paid). You might also want

to look at profit margin too: this shows how much profit each sale generates after all costs have been deducted from revenues generated through selling goods/services via traditional means such as online stores like Amazon Marketplace & eBay Marketplace etcetera...

Create an action plan.

The first step to keeping your business afloat during a recession is to create an action plan. Goals are important, but so is the process of achieving them.

To make sure you have a successful action plan, start by writing down everything you need to do in order for your business to continue growing and remaining profitable throughout this tough time period. Then prioritize the list based on what's most important (for example, if your goal was making more money by raising prices on products or services). And finally, get help from someone else if you can't do it all yourself—but be realistic about what you can achieve in a short time frame!

Know where to cut spending.

The first step to keeping your business afloat during a recession is to know where to cut spending. Don't cut out necessary expenses, such as paying your employees or taxes. But do cut out unnecessary spending: the coffees from Starbucks, the new computer towers you don't need, and any other luxuries that aren't making an impact on your bottom line.

You might be tempted to stop buying marketing materials like business cards or brochures, but these are especially important in times of economic downturns because they give customers confidence in doing business with you (and help them remember who you are). So make sure that if there's anything extra on your budget that isn't essential—like a promotional gift for every client whose project closes—dump it!

Use past successes.

Now is the time to look at what worked before. What was it that made your business successful in other times? And how can you implement those strategies again, even if they seem outdated or no longer necessary?

There are several examples of effective tactics that have been used by businesses throughout history and across industries:

- Inventing a new product or service

- Releasing a new ad campaign on social media platforms like Facebook or Instagram

- Creating an app for mobile devices such as smartphones and tablets that allows users to order food delivery services directly from their phones

Give yourself a break from the doom and gloom of the recession.

- Take time to relax and unwind.

- Get a massage, go for a walk, take a trip to the beach, do whatever it takes to get your mind off of things.

- Don't forget about eating healthy food! If you're constantly stressed out, it's hard not to fall into unhealthy habits like eating junk food or skipping meals altogether.

- Make sure you're getting enough sleep! Staying awake all night worrying about business isn't going to help matters much—you'll just be exhausted tomorrow and less productive than ever.

Identify your strengths and weaknesses.

The first step in riding out a recession is figuring out what you're good at. That might seem obvious, but a lot of businesses get into trouble by letting their strengths slip away from them—and it's all too easy to do. Don't be afraid to ask for help if you need it, and don't underestimate the value of working with customers that you already know are happy with your work.

When considering which areas will help your business survive these tough times, focus on what's going well and build on it:

- Have you got any loyal customers? If so, find ways to make sure they keep coming back; or perhaps consider going after new customers who could benefit from what you offer.

- Do people come through the door regularly? If so, think about how else they might be able to access what they want—perhaps by offering online shopping or home deliveries instead of relying only on foot traffic through physical stores or offices.

Keep a positive attitude.

When times are tough, it’s tempting to get discouraged. A recession can be a good time for reflection and improvement, but it can also make you feel like there’s no point in trying to succeed. The best way to combat this feeling is by staying positive. You might need some help in this department—make sure that you have friends and family who will support your goals and keep you going when things get rough.

If you find that staying positive is difficult, try focusing on the small victories instead of the bigger ones (e.g., "I made three sales today" instead of "My business isn't doing well"). Whether it's setting up a new marketing campaign or working on your personal finances, thinking about what steps forward can be taken helps keep perspective balanced with optimism for success down the road. It also makes it easier for others around us not just survive but thrive during tough times as well!

There are many ways to get help and keep your head above water during a recession

- The government offers programs like the Small Business Administration (SBA) and the Department of Commerce can help you with business loans, as well as provide money for marketing and other needs.

- You may be able to get a loan from your bank or credit union. They may have special services for small businesses during a recession because they know how important it is for you to keep your store open.

- Your community might be willing to help; let them know how much you appreciate their support by promoting their businesses in return!

- Your family will always be there when you need them most, so don't hesitate in asking them for help if needed! Maybe they'll even consider investing in your company?

- A professional coach can also help guide you through rough patches while keeping costs low at the same time. This option is especially popular among small business owners with tight budgets since coaching sessions typically cost less than $100 per session on average."


This recession is challenging, but it’s not the end of the world! As we mentioned earlier, there are many ways to get help and keep your head above water during a recession. In fact, if anything good came out of this economic downturn (and we think it did), it was that more people started looking at their finances closely before making any big decisions. So don't panic or feel overwhelmed - just stay positive, take some time off from work if possible, and stay focused on what you can control: your own actions!

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About the Creator

Deladem Kumordzie

Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios

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