Free Giveaways Can Be Used To Generate Buzz Around Your Marketing Efforts

It took Gmail just 3 years to become the world’s most popular email service, and it did this by giving a gigabyte of storage away for free.

Do you know how much Google makes as a result of Gmail?

Billions of dollars per quarter.

Free works.

So how can you use free in your business?

The free reports model can work wonders. For example, I’ve seen one very successful marketer package 10 free reports into a bundle. Each report has a KILLER headline with a benefit and curiosity factor.

And he offers this bundle EVERYWHERE.

One of his favorite things to do is get his free offer bundle placed on the download pages of products by offering to promote those products to his list.

What product seller is going to say no to that offer? Of course, he carefully chooses products he knows his list will love.

This way he builds lists of buyers, not just tire kickers.

You might think that promising to promote so many products will burn out his lists, but he’s careful. He seldom promotes a product to all of his lists, but instead only promotes a particular product to the lists he knows will likely be interested.

That’s right — he has his lists segmented based on where he got his subscribers. This way he promotes traffic products to people interested in traffic and blogging products to people who purchase a blogging product and so forth.

And he continues to write free reports and sends them out to his lists for free. No new sign up required.

His subscribers LOVE this. He gets more email opens because of it, and when he promotes a new product of his own, sales are fantastic.

Free works. Have you ever been in a store when they were giving out samples? Sales for that product shoot up dramatically. Have you ever seen a new dentist offer free exams and xrays? In 6 months they have a full load of patients.

Think about how you can use freebies to create stellar impressions and lifelong customers.

Free is still as powerful as when Google launched Gmail. You just have to figure out how to make it work for you

Value of free as #Giveaway

Many Online business are profiting from giving creative products away for free but exactly how are they making money from such efforts ?

Although it sound counterintuitive, but many online business have discovered they can benefit from giving away products and services they paid to produce

So how do businesses benefit from giving stuff away?

The benefits of organising #giveaway

Everyone loves the word “free.” And it does get most people’s blood pumping.

Most consumers would have to admit that, most of the time, the free item isn’t worth the trouble , if they have to organize transport to visit a venue to acquire the FREE item but it will works totally differently if they get it online

From a online business perspective, giving away something for free , is as simple with a click of a mouse . Sure, the upfront costs can be substantial even if it is still in digital format , but the investment can easily pay off in some monetary form a little farther down the road.

Take a closer look at a handful of the benefits — along with some real-world examples — to get a better idea of how “free” can benefit a business.

It creates a buzz

Free giveaways can be used to generate buzz around your brand. This is why you frequently hear about giveaways and contests

The estore knows that by coupling the launch with the distribution of free online products , they’ll be able to generate more excitement.

They’ll offer a free product (or heavily discounted one) to a limited number of customers to generate excitement and publicity. It’s a simple, yet effective technique.

It drives traffic and is good for list building

One of the primary benefits of offering something of value for free is that it garners traffic. This is true for all types of and online outfits. Usually free offer serves as a magnet. It attracts customers that can certainly have a positive impact when the right approach is taken. A simple trends example will be for online businesses will give away free eBooks or white papers in return for contact information. This is the same concept.

Branding and good feedback

When you give something away for free, you’re essentially investing in positive brand recognition. People love to get something worthwhile at no charge with no strings attached. It makes them feel special, and that they’ve come out ahead.

Finally, freebies can be used to encourage feedback. Though many free-giveaway strategies are implemented without asking for anything in return, sometimes it’s appropriate to ask for feedback.

Let “free” benefit your biz

From a business perspective, “free” can be an intimidating word. The goal of every business is to make money, after all.