Digital Marketing 101 - The Ultimate Guide For Beginners

Digital Marketing might sound fancy, but it's merely marketing via online resources.

Any efforts you are making to promote your product digitally comes under Digital Marketing.

Some examples are Content Marketing, Social Media Management, Social Media Advertisements. Video Influencing etc

Why Is Digital Marketing Important?

It has become vital because it is a low-cost marketing tactic compared to offline marketing as it requires fewer efforts and gives you maximum reach.

There is a lot to learn in digital marketing like

1. Search Engine Optimization (SEO)

2. Social Media Management

3. Advertisements Through Social Media Platforms

4. Email Marketing

5. Google Adsense

6. Video Marketing

7. Affiliate Marketing

There are so many ways to market digitally and get traffic to your website/product.

Choosing the best platform for your business is also important as per your business requirements and target audience.

We need a better reach and Return On Investment (ROI).

Now let's understand a few of the ways where we can market digitally.

Search Engine Optimization (SEO)

Search Engine Optimization is a way for search engine websites like Google, YouTube, and Pinterest to understand your content and promote your content to the right audience.

Hence, SEO plays a vital role in letting Google or YouTube understand your content in a better way.

SEO is mainly of two types:

1. On-Page SEO

2. Off-Page SEO

On-Page SEO: These are the ways to write your content so that it retains the audience's attention.

Some of the On-Page SEO involves

• The simplicity of the content
• Number of focus keywords included in the content
• Heading, Sub-heading, and the content ratio
• Title length
• Flesch Score
• Remove Plagiarism

Off-Page SEO: It includes

• Several follow and do-follow backlinks redirecting to your content.
• Interlinking of your contents with each other
• Link building and fixation of broken links in your content
• Guest Blogging
• Posting your content on different social media platforms

Both On-Page SEO and Off-Page SEO plays a vital role in improving your website/content's domain authority.

Social Media Management:

Promoting your content is very important in getting a decent reach in your blog/website.

The best place to promote your content is Social Media Platforms, as most people come to these platforms in their free time.

The best social media platforms today are Facebook Groups, Instagram, Pinterest, Quora, and YouTube.

If you have a presence on different social media platforms, you appear to be a brand in your niche.

Social Media Management means handling different social media accounts and posting content on each platform regularly.

Affiliate Marketing:

In simple words, affiliate marking means selling other products by providing affiliate links in our blogs or landing page and getting a commission when the product is sold.

There are many websites from where you can find products to sell with good commissions like ClickBank, DigiStore24, or Amazon Affiliate Partner Programme.

Many people have crossed over millions of dollars selling affiliate products online.

Selling the high ticket digital products priced at $500 or above gives the best results as you need to sell only a few to have decent earnings.

Final Conclusion:

If you are doing anything in the online world, digital learning marketing is a must.

You will reach your targeted audience and start making a full time living if you learn this correctly.

Most important in digital marketing is SEO, Affiliate Marketing, Creating a Personal Blog/Website, and Promoting your content on social media.

You can check out my YouTube Channel Limitless Mayank, where I teach about Digital Marketing, Online Earnings, Professional Blogging, YouTube Growth, and Mindset.

Happy Reading :)