A Simple Secret for Getting More Clients

What are clients buying from your professional services business? It's not coaching, accounting or any other service.

Even if you're a lawyer, your clients aren't buying your legal services. They're buying peace of mind regarding an outstanding legal issue.

They're paying for a result.

The same is true for a coach. My clients aren’t paying me because they want me to coach them, but because they want to get more business. The meetings and sessions and everything else is simply a vehicle for reaching their goal of getting more business.

And that’s the simple secret for getting more clients: Recognize the difference between your services and your results, then market your results. Let people know what you can help them with, not how you're going to do it.

Understand the overarching benefit your clients get when working with you. That is your true product.

How to use that in the field

You want to mention your true product on your website, during presentations and via social media, because it will help you attract more clients and get more business. You’ll be speaking to potential clients in a language they understand (their problems) and that very few others are using.

My co-author of Networking Like a Pro (Entrepreneur Press 2017), Ivan Misner, is a good example. Misner founded BNI, a referral network, which has chapters all over the world. What are the people who spend time and money on BNI actually buying?

It's not networking opportunities, or more referrals or even more business.

They're paying for more consistent business through word-of-mouth. If you’re an entrepreneur who wants to get a consistent flow of referrals through word-of-mouth marketing, then you need:

A gathering point of other likeminded individuals,

A structure for galvanizing and pointing those people in the right direction, and

A process and support mechanism for making it happen.

Don't get caught up with the details of your business

People get so caught up in the details of how they deliver their service that they skip right over their true product, and the problem their perspective clients are actually trying to solve!

Always keep in mind that you want to focus on the problem that you solve. Put that into all of your marketing and client acquisition activities going forward: your website, your social media, your sales pitch when talking to prospects.

See if after a few months, that doesn’t get more clients in the door. If your experience is similar to mine, it absolutely will!

Start Winning New Clients

You never know when one of your current accounts is going to bail, or when a big client will cut back on an order and eat away at your revenue. And while you can’t always prevent these things from happening, you can insulate yourself against situations like these by consistently winning more clients.

It’s easy to get comfortable with your current approach to lead generation, but branching out and trying new things will increase your chances of achieving superior results. Here are some things you can do to really ramp up your efforts:

Final Thoughts :

Stop Settling for Average

It’s astonishing how many businesses settle for average – either purposefully or unintentionally. If you speak to many small business owners, they’re satisfied with the clients they have and only make soft pushes to grow their client base. They typically claim that they’re operating at maximum capacity and can’t take on any new business, but some digging usually shows that this isn’t really the case. Instead, they simply aren’t willing to do what it takes to consistently win more clients.

Don’t be a business that settles for average. While your current sales techniques may produce results, are there other methods you can use to convert even more clients? If you’re honest with yourself, you’ll find that the answer is almost always a resounding yes.

Cody Butler – More Clients More Results Training

Week 1

Picking A Niche Specializing (Why You Must Do It) Setting Your Fees Mindset Required For Results Expert Positioning

Week 2

Setting Up Linkedin Properly Creating Your Irresistible Message Consistent Web Presence Ready To Start Linkedin Next Week Additional Sales Collateral

Week 3

Start Prospecting On Linkedin Contacting Prospects Linkedin Email Templates Following Up Properly (80% of sales) Process Automation

Week 4

Prospecting Using Direct Mail Direct Mail Templates Making It Work Without Phone Follow Up

Week 5

Getting The Sale Setting up The Sales Consultation Properly Conducting The Sale Call Getting Them To Say “YES” (not I’ll think about it) Locking The Deal Down Getting Paid

Week 6

Scaling Your Business Outsourcing Tasks Measuring Success Tracking and Testing Product Delivery

>>>>>>>>>Get Cody Butler – More Clients More Results<<<<<<<<<<<

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