5 Simple Ways To Get More Attention Online

Whatever your industry, standing out from the competition is crucial. The marketplace is saturated, and this is especially true online. Across the internet and social media, there are many different competitors, adverts, and offers competing for the viewer’s interest.

Engagement is important. It can be the difference between a potential customer choosing your business, or your competitor. That’s why it is important to communicate your value to the customer, make the best impression, and stand out online!

Our five simple, actionable tips below will help you to capture more attention online right now — whatever your business.

1. Write Persuasively

Persuasive writing communicates the purpose and value of your business. It lets the customer know what you provide and how you can help them.

But writing persuasively is a skill — and many business owners find it very difficult to achieve. Fortunately, even if this is an area you struggle in, you have a number of options. You could take the time to learn how to write persuasively and improve your skills, or alternatively hire a professional.

Writing persuasively often comes naturally to professional writers, or they may have been specifically trained. Professionals can be used to write persuasive bids and applications for open tenders, for example, or to write SEO articles and blog posts which will help customers to easily find your business.

Persuasive writing, blog posts, and more all help to drive more customers to your website and your business.

2. Engage With Your Audience

Audience engagement is key. It can be a great way to connect with your customer demographic, answer their concerns or questions, and communicate what your business has to offer.

There are lots of ways to engage with your audience, but the first step is to discover where your customers are most likely to find you.

For more and more businesses, this will be online. Many customers discover businesses through their website, a search engine, or an online review. Online platforms and social media accounts are also a great way to communicate directly with your customers — especially about offers, discounts, or services that might help them.

You can engage with your potential customers by dedicating a certain amount of time each day to answering comments and questions on review portals such as Trustpilot, or Q&A sites such as Quora, for example, or by emphasising social media posts which are particularly eye-catching, or which contain valuable offers and information.

Consistency is key. Whatever you choose to post — whether it is photographs, offers, polls, articles, or more — do so regularly, and monitor the responses so that your business can truly engage.

3. Collaborate

A great way to stand out online is to identify potential collaborators and peers — even by making an ally out of a potential competitor! Perhaps you can run joint offers or create a service that you share?

You may even choose to run a collaborative event, sale, or conference. Widening your network with supportive initiatives may seem like sharing or diluting your customer base — but sometimes it can double it! Collaborative efforts can be great for networking, increasing outreach, and standing out as a team instead of competing as an individual.

4. Be More Visual

Studies show that people are exceptionally visual when it comes to remembering details. This is perhaps especially true online and across social media platforms.

Ensuring that your website and social media platforms look striking and clear can be almost as important as the content itself. Simple yet attractive websites are more likely to retain the attention of a visitor than busy, distracting or even boring examples.

Adding a visual element to written materials or a speech for example, can also be a very powerful way to stand out and connect with your audience.

You could use characters, animation, videos, striking photography and more.

A logo and recognisable letterhead to use on social media posts, or official stationery, can also be a great way to stand out — both online and in person.

5. Be Consistent

It may not sound like the most exciting suggestion, but consistency is one of the best ways to attract and maintain an online audience. However striking or viral individual posts become, the most successful strategy for growth and retention is consistency.

Consistently providing value and engagement through regular posts and updates creates a sense of reliability, as well as staying in the forefront of the customer’s mind. This is especially important when other competitors are competing for attention, but may otherwise be forgettable.

With persuasive writing, striking content, a collaborative approach and consistent effort, you will stand out online and attract the clients and customers who can truly benefit from your business and services.