Widen Your Customer Base with These Tried and Tested Marketing Techniques

Building a new business from scratch is only half the work done. You need to look for ways to expand it and explore the different areas it can grow. Remember, a stagnant venture is the first to go down.

The rapid rise in technology and the increasing popularity of online business opportunities have also contributed to the cut-throat competition. In such a scenario, business holdings have to pull up their socks and look for innovative ways to market and monetize their products and services.

Listed below are some actionable measures that you can take to attract more customers:

1. Find your Market Niche

First and foremost, you need to be aware of the sector or industry that you’re trying to make a mark in. What is the current growth rate of this market? What is the ideal customer base for your product? Is there any scope for expansion? Can you introduce new technology and trump over your peers? What is it that the customers want?

And do you have the resources to deliver it to them? These are some of the questions that you should be focusing on to give your business a much-needed revamp. Figuring out your target market is the first step in the expansion plan. You can either choose to focus on the local market or go global by putting your brand online.

2. The Power of Positive Customer Testimonials

There is no better ambassador than a happy customer. You can have the most amazing products and services, but it does no good if the customers are not satisfied with it. As a business owner and manager, you need to think of ways and means to make the products more accessible and user-friendly.

Also, have a flexible and transparent communication system that will help your clients reach out to you. There are also review platforms and testimonials where you can feature your brand to garner more views and leads. You never know what a positive review or a 5-star rating might do for your brand in terms of conversion acceleration.

3. Lure your Customers with Discounts

Another way to get more customers to your website or retail store is to lure them with freebies. We all love free stuff and discounts. You can introduce seasonal deals, offers, coupons, and other specialized techniques to boost your sales and get more online visibility.

Market these deals - both online and offline, via banners, pamphlets, electronic mediums, and social media. Sales and discounts are also a smart way of clearing the stocks and extra goods that would have otherwise been wasted away.

4. Get Those Metrics

One of the best ways to up your game is by getting an in-depth idea about the market you wish to venture in. And what better way to do that than straightaway ask the customers, right? There are so many platforms that give you an accurate account of the number of views, the market demographics, and other features that you can benefit from.

These market metrics are valuable for the extensive plans, giving you a fair idea of the latest industry trends and demand patterns. Presenting these stats in infographics makes it more understandable and easier to understand.

5. Figure Out Your Marketing Approach

Next, you need to explore more marketing techniques for your brand. Numerous companies have depended solely on their advertising campaigns to catch the eye of the customer. The way you present your content is of the utmost importance.

You can have the most fantastic website or brand, but it goes to waste if there is not a solid marketing strategy to back it up. These days, you can even incorporate social media marketing, content marketing, and email marketing solutions to uplift your web presence in the industry. Tools like Microsoft Dynamics 365 can aid in developing and distributing compelling marketing messages to targeted prospects.

6. Work on the Tech Aspect

The growth in technology has encouraged various business ventures to go online and upgrade their brands to keep up with the times. There are multiple website builders and other platforms that allow users to design their web pages and upload content without any technical expertise or coding.

There are also SEO and CMS solutions to improve your brand’s online reputation and generate more traffic. With CMS or content management systems, you can customize your websites to become more relevant, readable, and robust. Or you can choose a best CRM for your business like the Microsoft Dynamics 365 for some severe tech up-gradation.

7. Know your Competition

They say that you should keep your friends but your enemies closer. The rule is especially useful for business people. You need to be aware of your peers and what they are doing to keep their brand afloat and thriving. Having an idea about the competition is also seen as a way to evaluate your position in the market.

Competitor data can be collected and organized meaningfully in a tool like Microsoft Dynamics, so that your team knows what they are up against. They get in-depth industry analysis and gain insights into competition with the help of materials like brochures, product lists, or price lists.

When you have an idea of what works in the market, you can improvise on those trends. This action will help you launch unique services that give you a competitive edge.

8. Solid After-sale Services

Your job doesn’t end once you have the business rolling. You need to be on your toes to keep those customers interested and get new ones hooked on to your brand consistently. Retaining customers is a huge challenge for brands, considering the influx of new companies that come in almost every day. After-sale services and reliable customer support are how you can turn matters around.

The Bottom Line

Gone are the days in which business holdings had complete control over the market. In this day and age, it is the customers who rule the industry, and the need for specialization and customization further establishes this point.

By executing these simple changes with the help of an all-round ERP and CRM tool like Microsoft Dynamics 365, you can give your business a push and shove in the right direction.