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Why You Should Hire a Content Writer

Matthew Angelo - Content Writer

By Matthew AngeloPublished 2 years ago 5 min read
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Why You Should Hire a Content Writer
Photo by Thought Catalog on Unsplash

It's hard to believe that the Internet was a place where people came to play and chat with one another not too long ago. Back then, it was exclusively a place for academics and researchers to come together and share information. Nowadays, the Internet is a much more exciting place since it's now home to many different businesses and brands. What about those who work in this space? It turns out that we're often overlooked as part of the digital economy. This has created a new virtual office for writers to create content for themselves and others.

Content writers are talented individuals who can create content for companies, whether blog posts, articles, social media posts, advertisements, or any other type of content. This is an excellent position for someone looking to become a writer but does not have the skill set required for writing technical or scientific content. Most jobs require at least some proficiency in English and the ability to write concisely and clearly on topics that interest you. The best way to find out if this job fits your skill set is by reading through a sample of their work before applying. Another option is to become a freelance copywriter. Many websites like Upwork and Fiverr offer freelancers a lot of room to grow in their careers.

By Aaron Burden on Unsplash

The benefits of hiring a content writer

One of the first benefits of hiring a content writer would be time savings. There are many other advantages, but one of the first is your time. Suppose you're looking to hire someone to create content for your company or blog. In that case, they can save you from spending hours on developing content for websites and social media posts. When deciding between hiring a writer to do this work for yourself or using another platform to manage content creation like WordPress, there are many benefits to outsourcing this task. A business owner or blogger can delegate this responsibility to someone else. This allows them to spend more of their time focusing on what matters most - running the day-to-day operations of their business.

By Hannah Olinger on Unsplash

What to look for in a professional content writer

Looking for a content writer? There are many qualities to look for in someone who can write quality content to bring traffic to your website. The best writers are the ones that will meet deadlines, communicate well with clients. They do research before writing about topics they know nothing about. Furthermore, they should also offer feedback and revisions if necessary.

By Glenn Carstens-Peters on Unsplash

Other things to consider are the following:

Are they professional? Are they original? Are they thorough? Are they knowledgeable about your industry and the topics of your website? How good are their grammar and overall writing style? Always ask to see a portfolio. Many professional writers will have a website or page to send you to so you can get an idea of their style and prose along with a sense of grammar and knowledge.

By Dan Counsell on Unsplash

What to avoid when hiring a content writer

Hiring a content writer for your company will change how you communicate with your audience. Writing is essential for any business. The phrase "don't forget the written word" has never been more relevant than today. Writing has become more challenging to get right with so many things competing for our attention. By outsourcing this task to a professional content writer, you will save yourself from rewriting every piece of content yourself. This saves valuable time, money and increasing productivity. If appropriately done, hiring a content writer could mean a higher conversion rate, better SEO rankings, increased sales, etc.

By ‏🌸🙌 أخٌ‌في‌الله on Unsplash

Red flags would be the following:

• Bad grammar and/or English

• Low prices. You get what you pay for!

• Lack of proofreading

• Poor SEO or lack of SEO knowledge

• Lack of thorough research

• Not knowing your target audience

• Lack of interest

• Bad customer service

• Not asking any qualifying questions

There are more as this list can prove quite extensive.

By ConvertKit on Unsplash

Don't hire one based on price alone. You want high quality and excellent customer service, not affordability.

It's tempting to hire a content writer willing to work for the lowest price, but that can lead to problems. You want high-quality content reliably delivered on time and with excellent customer service, not just affordable. Writing quality can suffer when writers are paid less. Content will often be of lower quality and less engaging because the writers simply do not have the time or resources necessary to give their all.

By Green Chameleon on Unsplash

Do you feel overwhelmed with the amount of content you have to produce for your company? Do you ever feel like you are always running out of time? Science has shown that the human brain can only hold so much information at once. This makes it difficult to multitask and manage more than one task simultaneously. With so many competing priorities, it's easy to lose focus on what's important, which leads to missed deadlines and stress. How can you keep on top of everything without feeling overwhelmed? Hire a content writer to do the majority, if not all your writing needs. This will help free up more time and give you the peace of mind to get more done.

yours truly!

Thank you for reading my article! I have a lot more written and more to come. Feel free to subscribe to my vocal account so you know exactly when the following article is written. If you feel generous, give this one a heart, a share on your social networks (to help get the word out), and a tip (as the extra cash keeps me caffeinated!). You can also subscribe to my newsletter to stay updated on all my creative writing projects.

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About the Creator

Matthew Angelo

I am a traditional and self-published author and content/copywriter. I write in many genres like fantasy, urban fantasy, horror, romance, and science fiction.

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