Why The ASO Technique Is Important For App Development Companies?

With more than 2.6 million mobile applications in major app stores, the biggest issue the mobile app developer companies are facing today is getting their app discovered. If you are someone who is in the app space, it is crucial to know about varying ways of app marketing.

ASO or app store optimization is something that is usually overlooked by a number of app developers and marketers. After the initial development of the app, uploading it on major app stores, app marketers are more to focus on other marketing techniques, like social media, blogging, paid advertising, and every other possible way to drive prospective customers to their app.

Yes, these tactics are very effective. But, all you hard work to get the users to your app will get into the drain if your app has ambiguous description, negative reviews, and poor selection of screenshots. After all, no user would like to download an app that is not well-presented.

What is ASO?

ASO or app store optimization is a continuous process of enhancing the discoverability and rank of an application in the app store. The higher an app ranks in the app store’s search result, the more it will be visible to the potential users.

You must be aware of search engine optimization or SEO, where websites compete for ranks on search engines like Google. ASO is not any different, but instead of websites, apps compete for rank in this concept.

So, in short, app store optimization involves tweaking as well as updating your app’s page continuously on all app stores, making sure it not only ranks as high as possible but also is visible to all the right people. And if your app is visible to the right people, your app will be able to enjoy increased attention and the number of users.

There are some elements to focus on while improving your app store optimization.

1. App Name – It is crucial to choose the right name for your app. The name should be descriptive and unique. The name can significantly affect the performance of your conversion rates and search. Optimize the correct app store keywords into the title of your app and include title tags that express your app and its functionality clearly.

2. App Description – An app description is limited to 4000 characters for all mobile app developer companies. Your app description should explain the basic features of your app with specific keywords. You should keep the application description appealing and concise to encourage downloads, boost ranking, and improve search visibility.

3. Keywords – In order to improve search rankings, you should know the most commonly known and relevant keywords used by your potential customers. Apps with keywords in their title rank almost 10% higher than the apps without a keyword. So, the usage of the right keywords can bring notable organic traffic to an app page.

4. App Icon – The primary factor taken into consideration by the visitors while making app searches in app stores is the app’s icon. The icon should be impressive and simple and in 1024x1024 pixel size. The visual icons need to be designed differently in order to stay ahead of your competitors.

5. App Category – On both Google Play and the Apple App Store, place your application in the most suitable category to obtain high rankings. If your app fits in multiple categories, you should place it in that category, which is most suitable.

Doing so is important because users usually search by category. Putting it in the right app category will make your app move discoverable.

6. Reviews – The highest possible validation for any app’s quality is the steady flow of favorable reviews. So, you must encourage as many supporting reviews and ratings for your application as possible.

But ensure that they are genuine reviews from the customers who have downloaded as well as tried your app. The higher your app is rated and reviewed positively, the more it will gain the attention of the audience, ultimately gaining success in the particular niche.

7. Screenshots – The main element of an app page as well as search results listing are screenshots of the app. Screenshots may be added to the description as it aids in driving app downloads as well as increase conversion rates.

Screenshots help a potential customer to visualize the app before downloading. App preview videos also help.

Why is App Store Optimization Important?

More than half (63%) of applications are discovered through the app store searches. So, search in app stores is the most commonly used method utilized by users for discovering as well as downloading new apps. So, ASO naturally becomes the most significant app marketing tool. The following are some of the reasons why ASO is important.

• Organic Installs

With a good strategy, the organic installs will grow as well as cost you absolutely nothing. Since more than half of the app store users download apps through searches, if your app ranks higher, has better visibility, and is easily discoverable, your organic downloads will increase on its own.

Through app store optimization, you will be able to achieve all of these with just simple strategies and zero investment. This will also decrease your acquisition costs.

• Get Seen by Relevant Users

The main word here is relevant. Even if your app is seen by a lot of people but they are not looking for it, you would not gain any new users. So, pay attention to using the same keywords your users are using in their searches. This will make your app more visible to the users who feel your app is relevant to them.

Additionally, even your app description, icon, category, and screenshots need to align with your app’s purpose. Otherwise, your potential customers may consider your app to be useless for them. Therefore, getting seen is good but would not fetch you anything if you are not being seen by the right users.

• Boost App Revenue

If you monetize the app in any way, such as ads, in-app purchases, subscriptions, etc., then you will be benefitted by ASO in terms of increased revenue you are receiving from extra downloads. As your app will have increased and additional revenues, it will be more stable.

• Grow Your User Base

If your app is available in multiple languages, users from all over the world will download it. So, through ASO, you can take your app on a global level.

The Key Takeaway

App store optimization is the most useful way for app marketing for all the mobile app developing companies. Because of the above-mentioned ASO’s multiple benefits, it is an important technique for all the app makers.