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Why is good web design important for your business?

Best Web Design Agency in Melbourne

By Arick DmPublished 3 months ago 4 min read

Technology has made it easier for new businesses to have a head start. It not only provides new and novel opportunities but also has made the global presence of every presence pretty easy. But with merits it has its own share of demerits too. It can be difficult for the businesses to capitalise on the possibilities if they don’t have prior knowledge with the technologies at hand.

A good web design helps in strengthening the digital presence of a company. All media is visual content nowadays. It not only conveys its intended function which is emanating information about the company but also, simultaneously keeps the visitor engaged. As the Best Web Design Agency in Melbourne we’ve got you covered.

The perception of a website depends on various key factors, design’s simplicity, functionality, typography, colours, imagery and last but not the least its consistency. An outstanding web design helps make the user’s experience simple and straightforward, keeping these factors constantly in mind. Our web design agency from Melbourne makes sure of everything falling in place for the business while designing the website.

Finding prospective buyers online

Online shopping has swooped the world of business to a level unimagined. Many customers show reluctance in buying products if the business’s intent isn’t clear. They need to be familiar with the company. A detailed information about the company-centric site helps the customers overcome their apprehensions. An attractive website ensures that it’s not overlooked by its prospective customers.

Better search rankings

Quality content is the key factor for a website to be the most visited. This requires making sure that your pages add value to your visitor’s time by offering the right solutions. An amateur website can come across as less credible and unprofessional. An effective website has it all, superlative content, compelling language and effective design. That is why businesses hire web design agencies, like ours, to help keep the website move up in rankings among all the popular search engines.

Boosts revenue

Profit is the sole purpose for setting up a business. A strategically and aesthetically designed website will attract more visitors and help them convert into prospective buyers. They would more likely lead to boosts in revenue for the business. Once, the buyers are happy and content they would show loyalty towards the business and would help spread a word about the business, further bringing an unexpected boost in the number of new buyers and revenue.

Helps outshine competition

The biggest reason for adopting a good web design is outshining the competition. The competitors are already engaged in luring the online customer by taking advantage of great web designs and techniques. Instead of adopting ‘doing it yourself’ approach, engaging the best web design company would help outplay the competition. This means they would lose leads and your page would attract more leads as the page would be more appealing and informative.

Creates consistency

Web designs give consistency to the business page. Similar layouts, fonts and styles give a professional look to the website and helps build brand recognition as there would be a consistency in the design. An experienced web design company will understand the company’s assets and would build a web design along the same lines to showcase the company. An attractive logo also is one key factor that gives the company its unique identity.

Make the website fascinating

Colours have always been associated with vibrance and zest. They also evoke specific emotions and play with various moods of people. This is called COLOUR PSYCHOLOGY. Colour scheme is deliberately designed to make the homepage more appealing and to provoke specific feelings among the viewers.

● RED – Strong colour associated with excitement and spontaneity, spurs action while the viewer is just planning to buy. Makes them feel the haste to take action.

● YELLOW – Associated with cheer and fun. Kids-centred businesses would always use yellow colour to emphasise on fun and joy. They also make extensive use of PINK and BLUE colour.

● GREEN – Associated with health and prosperity. All the health-care product brands, banks, financial institutions and educational institutions make use of this colour.

● BLUE – Associated with tranquility, consideration and wisdom. All the service related industries make extensive use of this colour.

● BLACK AND PURPLE – Associated with power, strength and royalty. All the luxury brands make more and more use of these colours.

● ORANGE – Associated with stimulation and food. To whet people’s appetite, this colour is used by the food industry.

Most marketing and advertising executives swear upon the unimaginable benefits of using these while designing for the aforesaid companies in particular.

Minimises bounce rate

When the visitor leaves the site after looking at the homepage and doesn’t explore what the business has to offer, this is called a Bounce. Many of them leave like that while what a business wants is for them to look at what the business is all about and what it is offering. A professionally designed website makes a compelling statement for the customers to dig deeper. Just by the captivating layout of the homepage, they would be compelled to go deeper into the website. This would reduce the bounce rate, getting better opportunities for the business.


Engaging a professional web design company for your business would give your business the impetus to become a globally renowned company. Our team of experts shall bring their expertise and knowledge at your disposal helping your business stay a notch ahead of the rest.


About the Creator

Arick Dm

Working in Make My Website a digital agency made up of extremely talented, highly trained and skilled professionals who work with you to create your online presence.

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