Why Chatbots are essential for your Online Business?

Chatbots are everywhere. Companies like Amazon, Facebook, Google, and many others have adopted chatbots, which apparently have enabled artificial intelligence and machine learning to learn from the millions of chats by real life customer representatives, and achieve accuracy that enables them to answer to potential customers intuitively.

There were times when chatbots were simply added to the website to show an additional feature to the customer. However, they were not used as much. But today, chatbots are an essential part of any sales or support cycle. App development companies often use chatbots to solve customer problems.

Even smaller companies have started using chatbots because it is easier to implement and saves the cost of real life chat support. No wonder, there are many reasons chatbots are essential to business success in today’s times. Here’s why?

6 Reasons Why your Business needs a Chatbot?

1. Increased customer satisfaction:

Chatbots offer instant gratification to your customer’s needs. When a customer visits your website, he is looking for an answer to a query that may take time to resolve, and even a real life customer support executive might not be able to solve it. With the help of chatbot, the customer answers a few sets of questions that are transferred to someone who is more approachable for the problem.

2. Integration with messaging application:

Chatbots can be easily integrated with applications like whatsapp and facebook messenger, which means, if a query is generated by a bot, the person who can answer it, receives it on his/her mobile or pc through a notification. They are much more likely to resolve it instantly, or even at a later date or time.

3. Conversion of web traffic into leads:

When a potential customer visits your website, they are looking for a solution. When they answer a set of questions through a chat bot, you have their contact information, their problem description, and many other details. This helps the sales representative reach out to your customers at a later time and thus, that lead can be generated into sales.

4. Automation of business process:

When a chat is initiated by a customer, they have started on the sales journey or sales funnel created by your company. With the help of the chat, you can help them decide what products they would like to talk about, which services they are interested in, and what next step they can take with your business to generate value. Thus, with a chatbot, you can automate the business process easily.

5. Save cost on human resources:

The cost of management and retention of real life representatives is always much higher than the cost of maintaining an automatically reply chatbot. This means, you can answer to multiple customers at the same time, without using any human resources of your company. The only time a real human needs to interact with the bot is when they reach the end of the bot's systematically generated conversation.

6. Cheaper to develop and deploy:

Chatbots are naturally cheaper to develop and deploy. These days, chatbots run in the cloud, which makes it easier for the companies to implement them, and also for customers because the companies providing chat bot services are able to generate millions of conversations with the users by implementing artificial intelligence and machine learning.

Concluding Thoughts:

To conclude, chatbots are essential for any business because they are cheaper to implement, solve a host of customer problems without using any actual human resources, automate the business process, and also integrate with current popular instant messaging applications. All in all, they are a great tool for business success. Moreover, many mobile app development agencies have readymade chatbots that you can implement directly into your website.