When Hiring SEO Writers for your Business Blog, there are Six Qualities to Look for

The Internet is without a doubt one of the most valuable resources available to entrepreneurs. In reality, if this is an approach that suits your lifestyle, you can run an entire company from your smartphone.

Having quality content that people can search on their own through Google is a big part of getting people to your company's website. However, not everyone has the time (or capability) to create engaging content that is also search engine optimized.

Don't know where to begin? We've got you covered, don't worry.

Let's go over what you need to know about it.

Expertise in the Field

Detailed, expert-level knowledge of the topic they're writing about is one of the most important qualities a content writer must possess before you consider hiring them.

It's worth noting, though, that they don't have to be an expert in the industry in question. For example, it's possible that a writer who can write high-quality, engaging real estate content has never worked in the industry.

The end result would be the same as long as they can come across as an industry expert (even though they have to do some homework in the process).

Do they have the Ability to Capture the Brand's Personality?

A content blog with a disjointed brand voice gives the impression that all of its posts were written by different people. The consumer can then believe that the brand isn't "authentic" or that they can't distinguish the brand's personality.

As a result, your writer must be able to imitate the style of previous content that reflects your brand's voice. This will allow you to make sure that and post on your business blog is written by the same person.

SEO Expertise

Having excellent content on your website is always beneficial to your visitors. However, if proper SEO techniques aren't used in the writing, they'll have a hard time finding these pages on their own.

While formatting, linking, and other factors are significant, you should concentrate on a single primary keyword for each blog that people search for. For example, a real estate blog may have a blog that includes the keyword "how to sell your house."

A competent content writer should be able to incorporate your keywords into their posts in a natural-sounding and relevant manner.

If you're unsure about which keywords to target, Google's free Keyword Planner tool will assist you.

English Fluency is Needed

Google uses a variety of metrics to rate content in order to decide where it should appear in the search results. It focuses on how well the article is written as one of the content attributes.

If your posts contain multiple misspellings, awkward-sounding sentences, or otherwise poor writing, you might be doing more harm than good to your blog.

Any writer you recruit must be fully fluent in English. They will need to have graduate-level proficiency in the language, depending on your industry and how complex you need your articles to be.

The bar is set far lower for general blogs, as you'll want your readers to be able to understand your material. You shouldn't have any problems as long as the content sounds like it was written by someone whose first language is English.

Affordability

Some writers are the kind to accept an assignment and then return it on time, with little contact between the two. Although this isn't to suggest they'll produce poor material, it can be challenging to plan your content calendar for the month if you don't know if the writer you hired is even working on their assignments.

A competent content writer should always be reachable in terms of contact, and reaching them during normal business hours should never be difficult.

Although their time zone can differ greatly from yours, you may reasonably expect a response or update within 24 hours of contacting them.

They are capable of following detailed instructions

There are many writers who can essentially "turn off" their brains and produce generic material. However, since this standardized content is what their audience wants, it's also just what blogs need.

You can sometimes require material to be written that follows stricter standards than normal. It's possible that you won't want to use a particular industry word anywhere in the report, or that the tone of the content must be very specific.

For example, the owner of a blog that sells firearm ammunition can require a pro-second-amendment tone without sounding gun-crazy. However, in order to avoid isolating all of the content's readers, the tone might need to be respectful of new or non-gun owners.

When writers are briefed on your content requirements, attention to detail is critical, and it is a quality that any writer you employ should possess.

It can be difficult to find the right content authors but it doesn't have to be that way

You'll be well on your way to getting the best service possible if you keep the above tips in mind when recruiting content writers.