What is your road map of Amazon Marketing in 2020?

Were you aware that Amazon now has a 310 million audience, and grows? You can make your products stand out and resonate with customers by improving your Amazon marketing strategy for 2020. Today, we are addressing five simple steps.

An enormous number of 1,120,901 new sellers entered Amazon's e-commerce in 2019! You probably wonder how you can start with an Amazon marketing strategy if you're not one of them.

Amazon marketing is more concentrated as it has become a real feature on the seller's journey. Sellers spend a lot of time in Amazon advertisement courses in order to become experts and the use of Amazon advertising services has increased greatly. Sellers are increasingly using resources outside Amazon to drive their products through traffic, sales, reviews and SEO.

The platform now has almost 3 million sellers worldwide, trying to market thousands (sometimes similar) products, which makes it difficult to stand out. You must know how Amazon marketing works to succeed in this competitive landscape. Amazon now has customers in 100 per cent serviceable pin-codes in the country.

In 2020, transparency should expand in response to customers who want to be able to make informed decisions about who they are to purchase.   Amazon advertising is also becoming more common. Brands will also focus on creating their own e-commerce platform beyond Amazon. As technology continues to improve, sellers are increasingly willing to expand and increase sales across the marketplace.

You start by signing up on Amazon as a seller and listing your complete product catalog –then what?

In Amazon, the method of waiting and watching rarely works. Without a cautious approach, the purchasers may not consider your offering, even if it suits their requirements accurately. Because Amazon is not only a website for e-commerce; it serves also as a search engine with its own product identification and marketing guidelines.

An eMarketer report found that Amazon is taking Google's search traffic share (at least in the U.S). The search market this year is rising by 30%. Although Google remains miles ahead of Amazon, its search share in the US is expected to increase during 2021 from 13 percent to 16 percent. In the meantime, the share of Google is expected to decrease from 73% to 70.5%.

If your marketing campaign for Amazon is successful, you will have access to a global audience of 310 million, all of whom are highly dedicated customers. Here are a few steps to make sure your goods reach this market, impress and lead to high conversions.

1. Start with a detailed image and key features list

It is difficult for sellers with a wide inventory to show each product in the best way possible. So if you are a brick-and-mortar seller, the problem is more serious. Create a catalog of high-quality, qualified product images. Make sure that there is an image in three to four angles which gives the customer a complete picture of the look so feel of the product.

The main features section (in bullets, right next to the image) is where you can really stand out. It is the cornerstone of your Amazon marketing campaign so you can apply important keywords to it to turn it into the search engine on the platform.

All best practices for SEO apply – do not try to use keywords to make sure that you concentrate on those that are important to your customer and do not discuss unnecessary details, for example color, if they are not part of the decision-making process.

2. Make the product description readable and engaging

The product description follows the picture, its characteristics and a carrousel with an Amazon material. If anyone would like to read the description and carefully scroll down the page, they are seriously interested in purchasing your company.

Amazon allows you more versatility in arranging the definition, as opposed to the features portion. You can use various colors, attractive fonts and even images. We advise this to be a short blog about your product, separated into clear areas that can catch the eye of the consumer.

Amazon has an improved brand content feature that provides free product description templates.

3. Try to bolster your place in the Amazon Buy Box

This is the tough part of any marketing strategy from Amazon. The Buy Box applies when a product is available to more than one seller – the top seller is recommended by this box, and customers can explore other shop options. To be ranked as the top seller is a safe way to get more sales, but how can you do that?

However, as Amazon's marketing strategies continue to change, there is no simple solution. You can begin by getting more customer reviews and by maintaining the correct product shipping policies to increase the ranking.

However, if you have a number of similar items (such as shampoo, conditioner and hair oil variants), your chances of being included in the buy box would increase.

4. Advertise your store on Instagram

You don't have to be exclusive to Amazon, although that's the only location where the products are sold. The Instagram page for your company provides more exposure reminding consumers that actually visiting Amazon makes it easy to buy your products.

More than 8,000 shoppers use Instagram every month for product ideas, which is an excellent way to get in touch with consumers. For example, before you decide to buy, you may want to know specific details by using the comment section.

Recall updating your photos so that they are ready for Instagram. Although background free images that show product details clearly work better with Amazon, Instagram might provide an attractive background to contextualize the product.

5. Make emails part of your Amazon marketing strategy

You can lose your item in the crowd with so many vendors on Amazon unless you initiate a single conversation with the customer. This is where email marketing can be useful.

After each order, you can send a short thank you note. Some days later, you can give them a request for a summary of the purchased items to help reclaim the brand. Create an e-mail list for all your converted consumers who have not replied to them and re-send them to your Amazon Buy Box level.

It can be a good idea to create your Amazon marketing emails. For example, by reminding customers or alerting them when a similar product is returned to their Amazon stores, you can create private sales.

#ProTips for Amazon Marketing in 2020

"With the removal of Adidas, Birkenstock and Vibram from Amazon, we are seeing a new e-commerce phenomenon emerge: retail brands monitor their customer experiences. These brands understand the importance of delivering reliable and improved customer experiences in order to build sustainable customer loyalty and succeed in a competitive market climate."

He added, "This change from Adidas and others should be a wake-up call to Amazon and other retailers, who are seeking more from brands. They, like their customers, are becoming sophisticated and an ' one-size-fits-all ' strategy is no longer necessary." Note, you can use Amazon marketing strategies to build a loyal customer base even if you want to leave the Amazon ecosystem. For this reason, e-mail and social media are relevant.

Amazon has created an amazing platform for you to connect to a large customer audience. But it also has its own special rules and characteristics:

• Keep an eye on A9, Amazon’s search engine that will determine your SEO ranking.
• Invest in sponsored product ads, Amazon’s version of Google’s display ads.
• Use clear descriptors like “big” or “red” instead of very promotional terms like “top” or “best” in the title.
• Use Amazon’s Match Low Price feature to ensure price differentiation for your product.
• Once your Amazon marketing strategy takes off, opt for Fulfillment By Amazon, a service that will improve your shipping capabilities.

Here are the five simple steps to effective marketing for Amazon if you are a new seller. Once you have gained a loyal audience and the feedback begin to flood, all you need to do is control metrics, modify important information like SEO and retain long-term efficiency.

Happy Selling.