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What is progressive SEO and how can it help you rank your website?

Get your content to the top of search engine results

By Tom HandyPublished about a year ago 5 min read
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As an online business owner, you want to improve your website’s search engine visibility to remain competitive and drive business growth. So, you create some pieces of content and hit publish.

Best case scenario, your content enjoys the top spot on the search results page for a few months or years. Out of the blue, your content starts to lose ranking, and traffic to your site drops drastically. At this point, you may be panicking and wondering “what went wrong?” and “what can I do about this?”

The answer is simple: progressive SEO.

What Is Progressive SEO?

Progressive SEO is an approach to search engine optimization (SEO) that focuses on continuously improving old content, adapting to user search patterns, and changes in search engine algorithms to improve content ranking and visibility.

The best part about progressive SEO is that you don’t implement all changes at once. Instead, you execute one change at a time and track its impact on key metrics. This allows you to understand which changes worked best for you based on whether the results were positive or negative.

By NisonCo PR and SEO on Unsplash

How to Get Started With progressive SEO

Now that you know what progressive SEO is, let’s look at some simple steps to get started with its implementation.

1. Run a website audit

An audit is an in-depth analysis of your website's technical, on-page, and off-page optimization to identify any issues that may be hindering your site’s performance and rankings.

This gives you clarity on the areas that need improvement so you can prioritize your optimization efforts and develop a roadmap for your progressive SEO strategy.

2. Build a strong technical base

This refers to improving the technical aspects of your website that impact its search engine ranking. Some of these areas include:

  • Secure Website: A secure website is one that has an SSL certificate installed. This is particularly important if you collect sensitive information such as personal data or credit card numbers. Ensure your SSL certificate is always renewed in a timely manner.
  • Website Speed: A slow-loading website can lead to poor user experience and high bounce rates. One of the easiest and fastest ways to improve your site speed is to compress your images before you upload them.
  • Website Architecture: Having a well-organized website structure makes it easy for search engines to crawl and index. You can achieve this by creating a sitemap, organizing your content into categories, and having a good internal linking strategy to connect your content pieces.
  • Schema Markup: It’s a structured data format — usually added to HTML code on your website — that helps search engines understand the content on your website. This extra information helps search engines rank your site more accurately.

3. Improve the user experience

To improve the user experience, focus on optimizing your website's design and navigation to make it more modern and user-friendly.

With the majority of internet users accessing the web through mobile devices, consider using responsive website themes and templates that look good on mobile and tablet screens as well.

4. Update your content

They say “Content is king.” but progressive SEO says “Fresh content is king.” To stay competitive, it’s important to keep your content relevant and up-to-date.

To implement a content updating strategy, you should start by identifying which pages on your website need to be updated. Look for pages that have outdated information, broken links, or poor engagement metrics.

Once you have identified these pages, develop a plan and a schedule for updating them. You may need to add new information, images, or graphics, and optimize your content for new keywords. You can use tools like SurferSEO to optimize your content for new keywords.

5. Build high-quality backlinks

Backlinks, also known as incoming or inbound links, are links from other websites that point to your website. They are very important because they signal to search engines that your site is trustworthy and relevant.

However, not all backlinks are created equal. You should only get backlinks from reputable websites and sites with high domain authority. Here are some ways to build backlinks to your site.

  • Participate in online forums: This is a great way to build relationships with experts in your niche and potential customers while earning backlinks. Make sure to provide valuable answer posts and include a link back to your site in your posts or profile.
  • Write guest posts on reputable sites: Reach out to owners or editors of reputable sites in your niche and offer to collaborate on guest posts. Create valuable content that is relevant to the site's audience and include a link back to your site in the author bio or within the content itself.
  • Use broken link building: This involves finding broken links on other sites and offering to replace them with links to your own content. Tools like Ahrefs or SEMrush can help with this.

6. Monitor progress

By regularly tracking and analyzing your website's performance, you can measure the effectiveness of your SEO strategy, identify areas for improvement, and make data-driven decisions to optimize your website for better results.

You can use free tools like Google Search Console and Google Analytics to help with this.

By Carlos Muza on Unsplash

Conclusion

With progressive SEO, you can enhance your website's visibility, increase organic traffic, and ultimately boost conversions and revenue.

Progressive SEO is a long-term game, and it requires consistent effort and optimization. However, the results are well worth the investment. By adopting this approach, you can stay ahead of the curve and ensure that your website remains competitive in the ever-changing world of SEO.

Start implementing progressive SEO today, and watch your website rise to new and higher heights!

You can read my previous article here.

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About the Creator

Tom Handy

I create valuable content about personal growth, online business, and digital income strategies.

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