What is a call-to-action (CTA), and why is it a measure of marketing success?
Here's all that you need to know about CTAs!
A call-to-action or CTA is anything you do to follow up and convert relevant content that you think was engaging to the target audience, in an attempt to persuade them into taking actionable decisions such as purchasing, reading, or even downloading. That said, a CTA is a dynamic form of content like a button or a link created with the sole intention of meeting special business purposes like
● Revenue generation by running marketing campaigns
● Improve brand affiliation
● Spreading brand message and awareness
● Creating sales leads
● Adding new subscribers
This article will provide you with all the essential information you need to know before delving into CTA mode to make your moves clutter-free.
Let’s begin.
Why is a CTA important in marketing?
With a top-notch CTA, it is possible to coax your target audience to initiate a conversation, provide contact information, etc., and add them directly to your sales funnel. CTAs are signposts that guide customers who would otherwise be baffled by the lack of proper navigation tools required to make a purchase, sign up for subscription services, etc. Unlike everyday content you encounter on a webpage, a good CTA should be precise and click-worthy.
What are the types of CTAs?
You are most likely to come across CTAs in PPCs, landing pages, and SEO Meta Descriptions.
● Pay Per Click (PPC)
We all have seen PPC while searching for a product or service. The search results with an “Ad” tag associated with it on the left-hand side represent PPCs.Upon clicking on one of the PPC links, the advertiser gets to pay Google a certain fee.
CTAs inside such PPCs have a similar feature, except they would have more space to accommodate highly actionable metadata and HTML links.
● Landing Pages
A landing page is a form of a standalone web page created to gain the personal information of a target audience. The entered credentials will be their only access point to a newsletter service or an event. A typical landing page will have a “download for free” CTA that allows visitors to download a piece of relevant content in return for the provided personal details. You will also find other CTA prompts like ‘Sign up’, Learn more, if you click on one such landing page.
● Meta Description
This is an interesting proposition, and all it requires is to catch the eyes of the crawlers! You have got 160 characters to do it. The trick here is to lure the searcher to your website with the quality meta tags associated with the specific web page that contained the information searched for in the first place.
Conclusion
Before creating a CTA, it is quintessential to have clarity about the purpose of creating one. For example, if you want your target audience to subscribe to your newsletter service from one of your web pages or a bl0g, request them directly at the end of the content. Make sure the call-for-action coincides with the content they were consuming because a contextually irrelevant CTA may backfire on your marketing strategy.
Also, it is supercritical not to redirect your target customers to another page or demand money. Simply put, go out with a vivid mindset that does not confuse both parties.
Now that you are all prepped and ready to shake the market with your CTA game, we wish you the best of luck!
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