What are the 7 basic web design elements?

Anybody can be a web designer until they know how to create a successful web design. A web design is more than just putting some content, colour"s, and graphics. It takes several elements to create a successful web design crafted to serve a business’s goals and objectives. It needs to be search engine friendly and potentially deliver a new audience for years to come.

In this post, we have shared how to make a successful web design using 7 basic but important elements via web development services. You will be learning the objective of using these elements, and how they benefit the business and provide ultimate results. Let’s dig into these:

7 Basic Web Design Elements:

Easy to understand Navigation

8 out of 10 users decide to stay on your website within a split second by looking at its design. Your website has to look professional and trustworthy. And, the foremost factor that defines its success is easy-to-use navigation by incorporating basic elements, colors, icons, and graphics. Your 60% of the audience is not tech-savvy. Hence, you need to make it simple for them by using easy-to-understand sitemaps, menus, and CTAs.

Branding

Your website defines your business. It is the first impression that the audience gets online by browsing about the products or services. Hence, it is important to design your site that showcases your brand’s values, goals, and objectives. It should be the mirror of your brand’s ethics, must follow the brand’s style guide, be designed using a beautiful theme, and have engaging content that makes your brand memorable.

Conversion

What is the ultimate motive for creating a well-designed website? Bringing business, right? It’s an obvious thing to say as our main goal is to make money. However, there are many businesses that forget to work on conversion strategy while designing the website. Website is a way out to turn your leads into customers. Hence, use the right CTAs and forms to make that happen. Also, don’t overdo it!

Speed

Website speed matters for the user experience and SEO. If your site takes time in loading, then it gives a frustrating impression to your users. No one has enough patience to wait for your site to get loaded, in this super-fast lifestyle. They need results in seconds. If we talk from an SEO perspective, it creates more bounce rate which is not good for your website's organic ranking. Hence, always keep a track of your website loading speed for all digital platforms such as Laptops, mobiles, tablets, etc.

Content

No wonder, every marketer says that content is king. If there is no engaging and informative content on your site, what will be the point of users staying at your site and giving you the business? The content mentioned on the site should define your brand’s objective. It should be point-to-point with valid stats. Also, try to use all kind of content such as videos, infographics, images, etc. as it gives a great visual inclination as well as engage your audiences.

Mobile-friendly

A site that is not mobile-friendly is marked useless in the eyes of Google. 61% of users prefer to browse the product or service and make the purchase via mobile. 52% of total online traffic comes from mobiles only. It signifies that having a mobile-friendly website should be on the top priority list of web design elements. So, before launching your site, make sure it mobile-friendly.

SEO friendly

What’s the point of creating a site when it's not ranking on Google or any other search engine? When you draft a website content and its design structure, always make it SEO friendly. You can’t always run PPC ads to bring the business. It’s important to rank organically on search engines under Google SEO guidelines and outshine it to get organic leads (business).

Conclusion:

Creating a successful web design take effort. Before creating a site, always do proper research on keywords and elements that can define the success of your site. The above-mentioned elements are a few basics. There are more web design elements that can help you to design your website like a pro. You can also hire web development company to create amazing web design if you are interested to run your site for a longer period.