Undeniable Advantages of Email Marketing for Real Estate Agents

Why use email marketing?

Recent statistics revealed that email marketing produces a very high ROI of 4,300 percent. In other words, you can earn $38 for every dollar that you spend in email marketing. Is that not enough reason to ditch all your old marketing tools for email marketing?

But as the infomercials say – there’s more. A good email marketing strategy will result in 90 percent of your emails delivered to your intended market. You can attract 40 percent more prospective customers through email marketing than Twitter or Facebook. You can start it with a newsletter signup.

Segment Your Mailing List

To segment is to classify your prospective customers into different and smaller groups. You need to divide them according to their interests, behaviors, age, gender, location and so forth. One way you can do this is by conducting a survey of your potential clients. Design the survey in such a way that the respondents will supply the information that you need so that you can classify them.

Once you are able to segment your prospective customers, it will be easier for you to personalize your emails. This will reduce instances of subscribers unsubscribing from your email list.

Embrace Email Videos

Professionally crafted images of your real estate products will really sell. But professionally done videos of your products will sell more because it is a more powerful medium of communication. A press release accompanied by a video content will really attract potential real estate buyers.

Sending email videos will increase your sales. Statistics revealed that 51 percent of marketing practitioners across the globe believe that video is the tool that can produce the best ROI. If you use video in your email marketing strategy, there is no way you can lose.

Email videos can shorten your sales cycle. Video marketing statistics have shown that 73 percent of homeowners admitted that they are willing to get the services of a real estate marketer if he uses video to sell his products. A video is more productive considering the information overload and the short attention span of customers these days.

Make Emails Mobile Responsive

Majority of the time, an average internet user uses his mobile to get information on whatever is up on his mind. That includes reading his email. It is the ‘while on the go’ aspect of mobiles that makes them popular to modern consumers.

Design your emails so that they can be opened even in mobiles. Before sending them out select a group of clients or fellow realtors, check that it works on both Android and iOS devices. Doing so will significantly improve your email marketing strategy by helping to boost your open rates, CTRs, and conversions.

If you want your real estate company to achieve its business goals, you need to design your email, and your website, so that they are mobile-friendly. This is the only way you can build up your subscribers nowadays.

Track, Analyze Results and Repeat

At the start, you cannot be sure if one marketing strategy is better than the other. The only way you can gauge the effectiveness of a strategy over another is to track and analyze their individual results. If you find that one is effective, that is the only time that you can replicate that strategy. If it is not, then devise another.

You should consider all the metrics that will show you if your email marketing strategy is working or not. This can include tracking your click through rates, open rates, and so forth. You can also send follow up email.

Analyze the result of your marketing strategies. You can only see what marketing strategy is effective and what is not by analyzing the results of each strategy that you use. One way of analyzing your results is asking the what, who, where, when and the how of every strategy that you are using. This is called the 4W1H strategy. If you understand the 4WH1, you will understand why the particular real estate marketing strategy is good or why it is bad.

There may be more innovative ways of communicating with potential clients. But one method still remains. That is the sending of emails to customers. Most people still check their emails every day. Take advantage of this proclivity and use effective marketing strategies to bring your real estate products to the attention of your target market.