Top 4 Benefits of digital marketing

DIGTAL MARKETING IS NOT EXPENSIVE - If we talk about offline marketing, then you have to put a banner in a crowded area to advertise your product or company. And of course, if you have to put your banner in a crowded area, then you have to pay more. If you talk about the news paper, then for that you have to pay more for giving small ads. And even after doing so much, we do not know how many people saw it! But if we talk about digital marketing, then if your budget is 500 rupees then you can do your advertisement with 500 rupees only. If your budget is 1000 rupees then you can advertise with 1000 rupees as well. Also, you can also know how many people have seen your advertisement. If you get a good response, then you can extend that budget to more people by increasing your budget! But if we talk about offline marketing then you cannot do all this in offline marketing. If you paid once, then you cannot do anything later. Whether anyone sees that banner or not. This also increases expenses and your business does not grow at all. But digital marketing is totally the opposite; it costs less and your product reaches as many people as possible!

TARGET AUDIENCE - if we talk about the second benefit of digital marketing, then this target audience. If you assume you have a product and it is only for female. And if you want your ad that reaches as many as possible, then you can do this through digital marketing. And at the same time, you can fix the age at that place, that is, the ad you have, how old women reach it.

TRACK PERFORMANCE –- You can also track your progress through digital marketing. Many such advanced tools are available, due to which you can also track your progress. Suppose you have run 10 ads through digital marketing medium. So with the help of the tool, you can understand that out of these 10 ads, which is the add on which the customer is more focused! So you can analyze that thing and work on it more. And can also run more ads on other social media platforms related to the same. And at the same time, you can put your budget in your other ad by closing those ads on which people are not focusing too much. This is a great feature that you get through digital marketing! On the contrary, if we talk about offline marketing, then you do not have any such tool here, you do not have any guarantee, you do not get any dashboard so that you can know how many people your ad will be seen by. It has been, how many people are being affected by it, what age people are being affected. But you get to see all this in digital marketing!

LOCATION CENTRIC - Friends, location control system is also present in digital marketing. For example, if you have a digital marketing institute at a location in Mumbai. And you teach digital marketing to people. And you want to add your institute through digital marketing. So obviously you would like your ad to reach people who really want to learn digital marketing! And you all know that if you see your ad in a location 50 to 40 kilometers away from your location, no one will come to teach you digital marketing from such a distance. So you would like that your ad should reach all the people who want to learn digital marketing from 4 to 10 kilometers from your location. And that's your target audience! In such a situation, you can do this with the help of digital marketing medium. You can target such people who want to learn digital marketing from 9 to 10 kilometers away from your location. People who are searching about this digital marketing around your location can reach your people. That too with very little expense!