Toms shoes and the Body Shop

Toms shoes gives away shoes, glasses and ways to get access to clean drinking water (they started in 2003 but didn't see any major increase in finances until 2006). In 2011 toms shoes launched “Tom’s eyewear” in partnership with seva foundation. The provided sight saving surgery, prescription eyeglasses and other surgery that is deemed necessary. (Toms, 2005)

Toms roasting coⓇ coffee was launched in 2014 in partnership with water for people (this was supposed to help communities by creating jobs. The jobs correlate with the people in a specific community {a community that has an excess of a natural resource ex coffee beans}, the community members harvest grow and maintain the coffee plants {in exchange for clean water or whatever the contract says}, and the community sells the coffee products for a fixed price. This helps the community but also helps the businesses maintain their overall profit margin or grow their profit margins (which is an excellent way to attract potential investors). (Toms, 2005)

In 2015 Toms launched a program to help prevent bullying, create access to solar light and also help with the birthing process (Toms, 2005)

In 2018 Tom’s becomes a certified B corporation. In that same year they committed 5 million dollars to help end gun violence while also rallying support for universal background checks. Toms strategically formulated an investment plan for strategic impact modeling grants based on the model that they used in the past for their previous grants and their processes. (Toms, 2005)

Toms gives shoes to refugees and manufactures their shoes locally in the came regions that they give their support. (Toms, 2005)

Toms supports traveling and financially funds the trips for employees, stakeholder and other gust in efforts to train and teach them about Tomes missions and alacating for them to continue the efforts of Toms company in order to effectively network and expand their networking power. (Toms, 2005)

Toms had 36 projects proposed by 36 different employees between 2016 and 2018. $360,000 were given in the categories that they were given. This included youth enrichment, Refugee, education, environment, employment, Health, hunger, sexual violence, housing, Military Support, technology, disaster relief, and mental health. Some of the particular sectors are listed above. (Toms, 2005)

The body shop launched “save the whales” in 1986. Through the community fair trade the body shop has launched a school called the Teddy school in india which opened up in 1992. The teddy school was launched to help educate local students. (The Body Shop, 1976) The body shop has launched a campaign to raise awareness of the plight of the Ogoni People. The tribe was persecuted for protesting against the dumping of petroleum waste in their homeland in the Niger Delta. In 1995, their leader, the author and activist Ken Saro-Wiwa, was executed by the Nigerian military rulers. The campaign continued until 1998. (The Body Shop, 1976)

In 1996 the body shop made a world wide statement letting everyone know that they were against animal testing. In 1997 the body shop created a doll named ruby that challenged beauty stereotypes around the world. (The Body Shop, 1976)

In 1998 the body shop with the help and cooperation of the dalai lama fought for human rights. (The Body Shop, 1976)

In 2002 the body shop ran a campaign to launch greenpeace international. Greenpeace international helps to promote renewable energy. (The Body Shop, 1976)

In 2003 the body shop launched a campaign to raise money to help victims of domestic violence. (The Body Shop, 1976)

In 2008 the body shop launched “get lippy” in partnership with mtv international. This campaign helped to raise awareness surrounding the Hiv/Aids crisis. Over 2 million dollars was raised for the “staying alive foundation“ The funds helped to educate young people on how to stay safe, and support those living with HIV and AIDS. The Body Shop and ECPAT International launch The Stop Trafficking of Children & Young People campaign. It inspires change on an unprecedented scale, gathering over 7 million signatures from customers globally and leading to 24 countries across the world committing to adopting new legislation. The petition was presented to the UN in 2012 and it became the largest campaign ever for The Body Shop. (The Body Shop, 1976)

In 2011 the body shop launched the global shea alliance to help the communities of women harvesting the shea nuts and nut butter. The body shop launched their bio-bridges program with the World Land Trust in 2016. Bio-bridges help regenerate forests and reconnect endangered species, helping them to meet, mate and thrive as well as enabling the local communities to live more sustainably. The body shop has built their first bio-bridge in Vietnam, followed by Rwanda, Ecuador and India. (The Body Shop, 1976)

In 2009 rspca awarded the body shop with a lifetime achievement award. (The Body Shop, 1976) in 2014 the body shop won the business in the community award ( for the second year in a row) in 2015 the body shop won the global shea alliance award (which is the same alliance that they launched in 2011 { sounds like they awarded themselves in a category that they themselves had created [the oscars and emmys started in a similar fashion] } {I think that this method is potentially lucrative when wanting to establish corporate notoriety especially in an international viewpoint} in my opinion the body shop created its own lane and had others follow suit with a similar giving/ donating algorithm).

Bibliography

The Body Shop. (1976, march 26). our activism. about us. Retrieved December 5, 2020, from thebodyshop.com/en-us/about-us/activism/a/a00015.

Toms. (2005). impact report. toms 2019 global impact report. Retrieved December 1, 2020, from media01.toms.com/static/www/images/landingpages/TOMS_Impact/TOMS_2019_Global_Impact_Report.pdf.