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Tips To Keep Your Business Afloat When It’s Struggling

by Mikkie Mills about a year ago in business

Business How-To During the Time of COVID-19

Running a business can have its share of challenges even in the best of times, and so it's no surprise that it can be even more difficult in times of economic uncertainty. However, even though it can be stressful to deal with a struggling business, that doesn't mean that there aren't plenty of things you can do to help mitigate the situation. By doing some extra planning and being careful when it comes to your business's next steps, you can help ensure that you make it through the difficult times you're experiencing.

Pay Attention to Your Cash Flow

One of the first things you should do is get help from the financial services industry and look into your finances thoroughly. You should make sure that every cent you spend is not only accounted for, but is also going towards something important. Additionally, many small businesses are vulnerable to fraud, so double checking on that front can be important as well. After you have gone through your finances and ensured that everything is in order, it can be a good idea to then look at your business's inventory, as employee theft can have a significant impact on your bottom line over time, whether they're taking home something as small as office supplies, or more important and costly items.

Cut Back Where You Can

Once you have taken stock of your finances and your inventory, you should start thinking about areas in your business where you can cut back. Of course, you probably don't want to make drastic cuts or changes to your business during this time, because making hasty business decisions could end up hurting you in the long run. However, making small changes where you can will likely be beneficial overall. Cuts can take many forms, from reducing employee hours and overtime, to cutting back on amenities around the office. In some situations, if funds are particularly tight, you may have to look into scaling back production, or potentially laying off some employees until you have gotten through your rough patch.

Consider Whether or Not You Should Refinance

If your business is generally financially sound and has no debts, then refinancing may not be something you need to consider. However, if your business carries a significant amount of debt, refinancing it could be a good option for you. Paying monthly debts can put a strain on your business even when things are running well, so they can be even more difficult to manage when times are tough. By refinancing, you can potentially lower your monthly payments and have your debt structured in such a way that it is easier for you to deal with, and that will allow you more financial breathing room so that you can focus on other issues.

Increase Your Sales

Although your mind may not be on making more sales when your business is struggling, focusing on ways to increase revenue can be an important part of a good strategy for recovery and growth. By taking some time and making that extra effort to boost your sales, you can potentially increase your revenue, which will help your business to stay afloat. Not only that, but in the process of improving your sales, you can make beneficial changes to the way you do business overall, which could result in you having better sales and increasing your revenue in the future, long after the trouble has passed.

Don't Skimp on What's Important

Even though it may be tempting to cut corners when it comes to your products or services during this time, making sure that you provide customers and clients with quality no matter what should be your primary focus. Customer loyalty is part of what can help you get your business back on track, so doing anything to alienate them, like producing a lower quality product, could end up backfiring in a big way later on down the road, and could even prevent your business from recovering fully. By doing your best to provide your customers with the best, you can let them know that they are your priority, and as a result, they will often in turn be more loyal to your brand.

The Bottom Line

Running a business can be difficult, even under ideal conditions. So it's no surprise that it can be especially stressful under extenuating circumstances, like economic uncertainty. However, even though it can be difficult, it doesn't mean that there aren't things you can do to help improve your situation. By taking stock of your finances, making careful cuts, and keeping your focus on the things that count, you can help ensure that your business will survive its struggles to see a bright future.


Mikkie Mills

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