Tips for Successful Cyber security Sales Pitch

All businesses, small and large, are looking forward to investing in cybersecurity solutions to protect their data from theft and exploitation. The global cybersecurity market is likely to grow by 345.4 billion U.S dollars by 2026. Given the figures, many people are investing in the cybersecurity business. Do you have a cybersecurity business and not sure how you should go about making sales?

In this article, I have shared the best tips for cybersecurity marketers who are struggling to sell cybersecurity services.

Let’s get down to it!

1. Develop a Marketing Strategy

Quite obvious, right? Yet many marketers fail to get sales.

Why?

Many companies who want to grow their cybersecurity business develop a marketing strategy that focuses on making money. This is where it goes wrong. Nowadays, you can’t make sales in cybersecurity just by using promotional marketing copies or ads. It is mainly because cybersecurity professionals get hundreds of emails from different vendors every week. Most of these emails get ignored.

Today, successful marketing strategies revolve around delivering value to customers and building trust before making a sale. Here are a few ways you can use for cybersecurity marketing:

• Create and share useful content such as blog posts, case studies, infographics, and whitepapers, to provide value to your target audience.
• Use LinkedIn, Facebook, and Twitter to reach relevant customers.
• Join LinkedIn groups, and events or conduct webinars to identify potential customers and build relationships with them.
• Run paid ads to drive people to your website.

2. Be Prepared When Interacting With Potential Clients

When meeting your potential clients or CISOs to sell your cybersecurity solutions, you will face this question everywhere, "So what's new?" CISOs and other IT personnel evaluate different vendors to check which one has the most advanced cybersecurity solutions. Thus, ensure you're always prepared to tell them what's new in your cybersecurity solutions and why they should choose you over others. You must have your Unique Selling Points (USPs) ready to stand out and differentiate your product.

CISOs and other people sitting in executive-level positions often look for reliable vendors. Always go prepared and use presentations and portfolios to present your cybersecurity solutions. However, don't claim more than what your solutions can do. It can eventually affect your brand reputation.

3. Use Business Language

Using complex technical terms is not the parameter to impress your potential customers.

When you meet your potential customers, either offline or online, make sure you pivot toward a connection-driven approach. Don’t use technical or complex terms in your sales pitch. It’s because if you’re interacting with CISOs, they already understand technicalities and if you’re meeting business executives, most of them don’t understand technical jargon.

Instead, use business language and tell them how your cybersecurity solutions can protect their business against cyber threats. Use case studies so they know how a cyber threat can damage their business, both in terms of finance and reputation.

Above we have mentioned useful tips that will help you make sales in cyber security. You can also join a cybersecurity professionals network such as Execweb or Cisoexecnet to get access to hundreds of CISOs right away and skip the whole marketing process.

Last but not least, work on constantly innovating your product. Marketing efforts give the best ROI for winning products. A poor prodcut with good marketing cannot surivive for long. So, do not just rely on marketing to sell your cybersecurity solutions but also improve the service quality and become best at what you do.