The TAG TEAM – Strategic Partnerships and Relational Capital

Are you honest enough to admit to yourself that you don't know what you don't know?

There are many reasons why businesses struggle or fail but one most people don’t acknowledge is this: Too many business owners don’t know what they don’t know and they are either not willing or able to bring in the necessary expertise. Why? This is what I hear most often – “We are smart and we’ll figure it out;” or worse they bring in the wrong people; a fraternity brother or a professor; or a family member; or my personal favorite – “I know a guy!” Ladies and gentlemen, I am an Italian from New York. When someone says I know a guy, that is usually not a good thing!

It is not just about what you know that will determine success or failure, it’s also what you don’t know. What you know is not nearly as important as who you know. THE TAG TEAM, is an organization you should know. THE TAG TEAM, is a partnership with The Abraham Group – headed by Jay Abraham, the best marketing mind and business builder in the world. He has increased the bottom lines of more than 10,000 clients by over $21B and my company Life Altering Events – who are experts in business/organizational development as well as finance and scaling organizations.

Why do you need to know THE TAG TEAM? We partner with startup founders, and bring in the necessary strategic partners and relational capital on an as needed basis. This will accelerate your entry into the marketplace and increase your success rate. We have the knowledge, expertise and contacts to fill in the voids that you have or the functions you just don’t enjoy doing. (see youtube launch video https://youtu.be/L__fLyf6P1)

Most businesses start with a great idea or concept, maybe even a patent. A patent is not a ticket to success. Let me give you an example: The University of California system (the ten top research institutions in the world – UCLA, UC Berkeley, UC Davis etc.) had 19,224 patents, licenses or pending patents and licenses at the end of 2019. Yet 60% of the revenue came from five patents. Not five percent. Five patents! Entrepreneurs coming from the UC system have tremendous knowledge and intelligence, but what they don’t have are strategic partners and relational capital to guide them through the swamp.

Let me illustrate this point. I was a high-tech executive for nearly twenty-five years. We were working on a project with an oil company in Louisiana. Since I was going to be there over the weekend one of the oil executives said “Frank, we are taking you on a tour of the Everglades on Saturday. When I arrived at the location, I realized that Everglades was code for “Alligator Infested Swamp.” One of the oil executives must has noticed my fear and said to me, “Frank a guide will be joining us in about five minutes.” Then he said something I will never forget. “I have lived in Louisiana my entire life, and I never go into the Everglades without a guide for two reasons. First, they know what they are doing and where to go. Second and most important, they know where NOT to go and what NOT to do. Every year people come down here who don’t want to pay for the knowledge or expertise of a guide. They go into the water alone, and unfortunately sometimes the alligators win.”

I hear the same story from many entrepreneurs. They say we are smart and don’t need to pay people to guide us through the swamp. So, they throw money down too many rabbit holes trying to piecemeal a strategy. After they run out of money chasing their “I can do it myself model,” they give us a call. By that time, it is usually too late. The Alligators won.

THE TAG TEAM is an elite and exclusive program for entrepreneurs who want to make a difference in the world. I'm convinced that partnering with THE TAG TEAM, will result in higher revenues and profits enabling us to more quickly give back to our respective communities.

Why is this important? Because what you don’t know can hurt you and who you know can help you navigate the swamp.

Let me leave you with this: The secret to walking on water is to know where the rocks are. The TAG TEAM can show you where they are. Call me let’s talk.