The Luxury Lifestyle Investment of Interior Design
To design for the best you must Invest!
Last week I walked into an antique shop just up the street from the Plaza Hotel after being told that the Palm Court doesn't re-open for high tea until April 2021! The owner asked, "You're a designer right?"
I replied, "Yes, I am."
"I knew it, I can tell!" He exclaimed. "Do you design celebrity houses?"
How could he tell?
Well, I wore head to toe blush pink. Blush pink leather skirt, Blush pink knit sweater, and a blush pink satin face mask. What else could I be?!
Interior Designers do not have the luxury of being invisible. We are artists, we ARE art. Our hair, our shoes, our clothes, and accessories are walking business cards. A seductive spell that dazzles passersby and draws them to us; straight from the handbook of Cleopatra. Our style is an opportunity to stand out, be noticed, and gain a client!
My background is in Entertainment Technology. These are your union stagehands, in black t-shirts, heavy jeans, and steel-toed boots. It's safe to say that when I got into interior design, my mind, body, and closet had to undergo a major overhaul.
Dress for the Net Worth you want
Who is your ideal client? Where do they live? What do they do? Who are their friends? This is all research you need to do before you can begin to craft your signature designer look.
I service the tri-state area of Connecticut, New York, and New Jersey. This means that my client has a townhouse in the city and a weekend home in the country. They enjoy boating, golf at country clubs, and their children speak several languages and are educated at the finest preparatory institutions.
Study your Client
I was a theatre kid from the city who was comfortable in the solitude of a lighting booth, with very minimal human interaction if any at all. Coming into a world where I have to become a member of a club, cultivate a social calendar and dazzle everyone I meet, was a welcome challenge that I accepted with all-consuming dedication.
I took a job as a design consultant at a fine furniture store in Connecticut and learned about the suburban housewife. She LIVED for a living, and spent hours upon hours with me in our design center sourcing fabrics from Scalemandre to reupholster her formal sitting room settee; that would make her the envy of her friends at her end of Summer soiree. She wore Kate Spade loafers, Ralph Lauren tops, and Quilted Lands End Jackets. She drove a black BMW truck and almost always had a friend who was a designer.
Birds of a feather, design together
Design is very intimate, your client wants to know that you shop where they shop, Summer where they Summer, and volunteer where they volunteer. They should SEE YOU at the Concours d'Elegance in Greenwich and Pebble Beach, the luncheon for the Central Park Conservancy, and your husband should Golf with their husband. Do you see where I'm going with this?
Interior Design is a LUXURY
Luxury clothes. Luxury food. Luxury experiences. Luxury life.
This is what you are choosing when you enter the world of Interior Design. It is cliquey and small, and if you're different you will be going against tradition. So embrace the change. It will be the greatest investment you'll ever make...and lucrative ;).
What were some times in your life where you embraced change and invested in yourself? Share below!
Also, visit me on FayeWLiving.com for design inspiration and leave a tip if you enjoyed what you read. Cheers!