The intricacy of email- develop a great email marketing campaign

The intricacy of email- develop a great email marketing campaign

In the world of social media, email has largely been forgotten as a marketing tool. When in fact it is an integral part of a marketing strategy. The strategy can provide great benefits and a broadened strategy in a marketing campaign. Email will help gain the much-coveted brand awareness for your business and increase competitive advantage.

The great thing with email its low cost and there is a large reach. It is probably the cheapest way to market product and services. The fantastic thing is you can segment contacts and be very targeted in your approach. But at the same time help build excellent relationships and build rapport with existing and new clients. Within this framework, a contact management system can be implemented whereby all information can be easily stored. This means you can effectively manage your existing and prospective clients. The aim is to build trust and provide value to the consumer. As a result, spreading positivism and creating a real brand identity. The messaging is more personalised and help gain an element of brand loyalty with the consumer. Unique added features can be implemented such as use of emojis.

The key to constructing an email is having a specific goal in mind, you are looking to achieve. Metrics to consider are target market, conversion, sales, and engagement. Other things to consider are drafting, proof reading and making sure the email has a great tone for the specific audience. The email should be concise, easy to understand, have a short subject line and not be over-complicated. The aim of the email is to create a consistent experience by showing brand awareness and building great relationships with clients. For example, you can offer marketing promotions for your most loyal email subscribers and offer unique discounts. Email should also have a great visual aspect to grab the viewers’ attention and help convey your content. After the email has been delivered having an email analytics strategy and system in place is vital. Analytics can include emails which have bounced and unopened email as different metrics. Within this framework you can incorporate special systems in place to effectively track emails through use of calendar management software. As a result, you can have a process of delivering effective emails.

The data provides a good indicator of the positive and negative aspects of your email strategy. Bearing in mind though that perfection is not the goal and sometimes you may have to try different things in your email strategy. As part of your strategy, you should have an AB testing formula in place. The specific aim is to ascertain how you can measure and improve your results. This should be monitored every month and implement changes if necessary. Within this email framework you should also implement a lead nurturing strategy. Its building rapport with your customers and hopefully leading to an eventual sale or solid business relationship. The overall message is never discarded email as a strategy, even considering this greater emphasis on social media. Email is effective at building rapport with clients and help drive your business goals.

Overall if you are looking for a cost-effective way to generate leads and sales the use of email marketing is a possibility. Using email is great way of building rapport and to help consolidate business relationships long term. Remember never disregard an email strategy as it simple to implement. Despite the various new ways of running a campaign, email should not be forgotten.

Finally, whenever a marketing campaign is set up, you should bear in mind all marketing strategies available. Traditional marketing techniques should never be ignored.