The Future Of Video Conferencing Technology

A decade ago, face-to-face meetings were considered a golden standard for productive teamwork and business growth. However, the COVID-19 pandemic put the work to a standstill and forced many organisations to conduct meetings using video conferencing tools.

Today, video conferencing is the primary method of communication in the corporate world. From conducting a brainstorming session with internal teams to connecting with global clients, organisations use this cutting-edge technology for overall growth. At the same time, it saves travelling expenses, enhances productivity, and connects people from any place across the globe.

Video meetings are not a new concept. Adhering to its numerous advantages, many organisations have implemented video conferencing tools within their premises.

In the opinion of many industry professionals and entrepreneurs, this technological advancement will forever change the way we cooperate and communicate in the nearer future.

According to a recent survey conducted on 400 IT leaders, video conferencing tools helped improve the work experience and work-life balance of their internal team. Also, organisations save time and resources by providing employees with a remote working environment.

In this article, we will highlight the importance of video conferencing tools and how it influences today’s work arrangements.

Why Are Video Conferencing Tools Considered The Future of the Corporate World?

The popularity of video conferencing tools in the workplace has increased based on three main factors:

• It bridges the communication gap between internal teams and clients operating anywhere in the world.
• It facilitates face-to-face discussion with people, hence, building trust and rapport.
• It has made video conferencing more effective than other communication channels like email or phone calls.

Today, many video conferencing tools have built-in features like a whiteboard, recording, Q&A, polls, chatbots, and break rooms. It enables participants to make the session more interactive and engaging.

Video conferencing tools for businesses provide a more personalised approach. While serving as the closest alternative to a face-to-face meeting, it enables businesses to connect, collaborate, and communicate their business prospects anywhere. This not only helped them to achieve their organisational goals but also engaged the targeted audiences in real-time.

How Video Conferencing Tools Can Enhance Remote Work?

Before the pandemic, companies were reluctant to implement web and video conferencing tools, claiming in-person meetings are more productive and efficient than virtual meets. However, everything changed when these companies were forced to implement video conferencing solutions into their communication strategies.

Independent studies state that more than 60% of employees joined video meetings regularly in 2020, and 75% indicated they saved time and improved overall productivity. Almost 80% of the professionals said laptops and desktops were among their most preferred devices to connect over online meetings. And nearly 90% of the respondents preferred this technology as it saved them from daily commutes.

Video conferencing tools proved to be a great supporter of teamwork. For 75% of employees who work remotely, this tool helps them focus better on their work, build good relationships with other employees and maintain a healthy work-life balance.

Video conferencing is a game-changer for people who can convert a lead into potential customers but need to be physically present due to geographical barriers. Using Slideshare presentations and interactive video conferencing features, the host can create an ever-lasting impact on participants and achieve organisational success.

Statistically, 43% of workers said they prefer video meetings as their primary method of communication and collaboration when their job necessitates regular travel to see clients or coworkers. At the same time, 93% of them feel messages, emails, or telephonic conversations might not convey their emotions appropriately.

Main Users of Video Conferencing Tools

Be it a small enterprise or a multinational company, organisations of all sizes can adopt a video conferencing tool to connect, communicate, and interact with people across different geographical locations in real-time.

In the future, 83% of organisations with over 250 employees plan to invest in video conferencing platforms to streamline networking challenges. Also, 66% of job applicants prefer to be interviewed via video calls.

Major industries like BFSI, healthcare, automobile, education, and entertainment have already implemented video conferences as a part of their communication strategies.

For instance, the healthcare industry has used video conferencing tools for patient consultations, training, and annual doctor meetings. While other industries use this technology to conduct internal meetings, brainstorming sessions, town hall meetings, and many more.

To Conclude:

Communication is paramount in the corporate world. To ensure it stays seamless,numerous businesses have installed a video conferencing system within their premises so employees can virtually connect and perform business operations from any geographical location in real-time.

Today, many free online video conferencing tools are available for companies to connect and discuss face-to-face with potential clients. However, they are suitable for an audience base with less than or equal to 50 members.

In the near future, companies plan to adopt video conferencing tools that eliminate bandwidth restrictions and make it easily accessible and budget-friendly. Some popular video conferencing solutions include desktop IP video conferencing, HD in-room video conferencing, and complete telepresence.

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