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The Customer Is Always Right When It Comes To Your Company's Success

A satisfied and happy customer is one who continues to return to you.

By Craig MiddletonPublished 4 years ago 3 min read
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When it comes to business, you've likely heard the phrase, "the customer is always right". Some business owners bristle at the very thought that someone else has an influence on the way their business prospers, but the reality is that a satisfied and happy customer is one who continues to return to you.

Ultimately, your business should be about your customers; your goal should be adding value to their lives, rather than lining your own pockets. The more we can focus on building a loyal customer base, the more prosperous your business will be. Here are some reasons that the customer is always right when it comes to your company's growth and success:

1. The customers make the business

Your customers are the lifeblood of your business; a business that does not cater to customers is on thin ice. When you make your customers feel heard, valued, and respected, they will return to you--and they will bring their friends and family to you, too! The happier you can make your customers, the more customers you will attract!

2. Customer backlash could destroy your business

Nothing is more devastating than a scathing review on social media. The number of people casually reading online these days is staggering, and even one disapproving review can negatively impact your ability to attract new customers. Wouldn't you rather pour your energy into keeping customers satisfied than in doing damage control for the few that find fault with your business practices?

Keep open lines of communication with customers--let them know that you are approachable, and that you are interested in making things right if they do have an issue with you or your products. Follow up and make sure they have what they need, and you'll spend less time trying to get out of the dog house.

3. Serving others is the right thing to do

Did you start your business because you wanted to become rich, or because you had an idea that you thought could improve the lives of others? Evaluate your reasons for going into business, and consider the ethics of running a business and selling products to others--the more you can focus on service to others, the more it will come back to you in wonderful ways.

4. Others are willing to go the extra mile....are you?

If you are not set on making customers happy, rest assured---there are other competitive businesses that are only too happy to attract customers that might have been yours. Making the customer happy is considered the industry standard for both large and small businesses today, and it's an extremely competitive marketplace. Chances are, there are products and services that are very similar to your own out on the market. Going the extra mile will ensure that you stand out among the competition and attract a loyal following.

5. Customers may be able to help you expand your business

Maintaining strong relationships with your customers allows you to gain insight and ideas into what your customer base wants---and needs. Sending out surveys, emails, and inviting customers to share needs with you will give you ideas for how you can continue to evolve your product line and keep cranking out stellar products that customers will clamor for.

So how do I attract more customers?

Once you follow the Golden Rule of business success, you'll realize how to attract more customers and create loyal business fans for life. Treat your customers as you would want to be treated in each and every transaction, and if you mess up, make it right. Every single time. Other surefire ways to drum up some extra business include:

  • Providing items of value in exchange for email information
  • Starting a blog that provides valuable information
  • Giving customer incentives for repeat business
  • Providing item discounts for referring friends and family to you
  • As you passionately peddle your wares, you'll begin to see that the heart of any business success lies in relationships---quality relationships that you develop over time and with utmost integrity. Here is to your continued business success!

    business
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